Job highlights
- Experience with email / SMS/WhatsApp marketing .
Location: Mumbai Job Type: Full-time, Onsite
Who we are
At Beco, we re building a sustainable FMCG brand for the modern Indian consumer. With a fast-growing D2C business, we re looking for a Performance Marketing Executive to help us scale through smart, high-ROI campaigns. If you re someone who s excited by ROAS, funnels, and data-backed experimentation this is for you.
What you ll do
- Plan, launch, and optimize paid campaigns across Meta, Google, and other performance channels
- Track and improve key metrics like ROAS, CTR, CPA, CAC, and conversion rate
- Run A/B tests on creatives, copy, and targeting to continuously improve performance
- Work closely with the creative, content, and product teams to ensure campaigns align with brand and business goals
- Analyze campaign performance and turn data into clear, actionable insights
- Identify and test new channels or formats to scale D2C acquisition and retention
What we re looking for
- 1-3 years of hands-on experience in performance marketing, preferably for D2C or e-commerce brands
- Strong understanding of ad platforms (Meta Ads, Google Ads), analytics tools, and performance metrics
- Data-first mindset with a knack for optimization and experimentation
- Comfortable working in a fast-paced, results-driven environment
- Experience with email/SMS/WhatsApp marketing
- Working knowledge of GA4, Mixpanel, or similar tools
- Familiarity with Shopify and conversion funnel strategies
Behavioral Traits that Matter
- You re curious and self-driven - always testing, learning, and tweaking
- You have a strong bias for action - you don t wait to be told, you try and test
- You enjoy solving problems and are analytical by instinct
- You re cooperative and enjoy working with creative and product teams
- You take ownership and accountability for outcomes not just tasks
📌 Executive/ Sr. Executive (Mumbai)
🏢 Becon
📍 Mumbai