Job highlights

- . Proficient in using AI tools (ChatGPT,Jasper,Canva AI,etc.)

1. Social Media Platforms Management

- Manage and grow the brand s social media presence by leveraging competitive research, platform insights, benchmarking, and audience understanding to drive traffic, engagement, and brand awareness.
- Templatize and manage day-to-day posting for each business unit, ensuring smooth and consistent content rollout.
- Apply platform best practices to maximize traction and engagement, including effective hashtag strategy, optimal posting times, caption length, tagging, and content formatting.
- Conduct social listening and reputation management, proactively identifying risks and opportunities.

1. AI Tools and Applications for Social Media content creation and repurposing

- Proficient in using AI tools (ChatGPT, Jasper, Canva AI, etc.) for copywriting, content generation, and design.
- Create and edit videos using tools such as Lumen5 and Canva.
- Research, brainstorm, and create high-quality social media assets in multiple formats (text, images, videos), adhering to brand guidelines, including posts, carousels, short videos, and infographics using AI-powered creative tools to maintain brand consistency and improve turnaround time.
- Repurpose existing content across formats and platforms to maximize reach, engagement, and efficiency

1. Content Consistency & Scheduling

- Ensure social content (posts,



videos, comments, multimedia) maintains a consistent tone and style aligned with brand voice and identity.
- Implement a regular posting schedule to foster audience anticipation and engagement.
- Create and manage SOPs for smooth functioning and ensuring brand alignment.
- Create and update content calendars for every business unit on a timely basis.

1. Reporting & Analytics

- Prepare monthly performance reports highlighting key metrics, campaign effectiveness, and actionable recommendations.
- Develop quarterly reports including competitive benchmarking, market trends, industry trends and innovations on social media. 6. Stakeholder & Cross-Functional Management
- Work closely with Business Marketing, PR, Internal communications and business teams for smooth execution, updates, and reporting.

1. Trend Monitoring & Innovation

- Stay updated on the latest social media trends, tools, and best practices, with a focus on platforms.
- Be an advocate and early adopter of AI tools to optimize efficiency and creativity in social media execution.
- Track competitor activities and industry/ platform innovations to uncover opportunities for differentiation and content innovation.
- Share trend-based insights and recommendations with the team to inspire fresh ideas and improve content performance.

📌 Executive- Social Media Marketing (Mumbai)
🏢 Crisil
📍 Mumbai