About Alchemist Marketing & Talent Solutions & Alive:

Alchemist Marketing & Talent Solutions is an integrated brand, strategy, and experiential agency. Alive (Alchemist Live) is the live events and IP vertical of Alchemist, conceptualizing, building, and scaling large-format cultural properties, live music concerts, and premium festival IPs across India.

Alive owns marquee intellectual properties including the Delhi Theatre Festival , Bangalore Theatre Festival , and Hyderabad Theatre Festival , alongside curated live music concerts and performing arts experiences.

Key Responsibilities & Duties:

1. End-to-End Marketing & Field Promotion (360° Campaigns)

- Design and execute marketing strategies across digital channels (social media growth, paid ads, organic content) and outdoor/OOH field marketing activations.
- Drive targeted campaign strategies to accelerate ticket sales velocity and expand festival reach across target cities.

2. Ticketing Platform Management & Strategic Listings

- Manage event listings, pricing tiers, and inventory distribution on platforms like BookMyShow, District , and other ticket aggregators.
- Create and run exclusive listing offers, early-bird deals, promo codes, and homepage visibility packages in collaboration with ticketing platform account managers.

3. Event Layout, Seating Strategy & Customer Flow





- Collaborate with production, venue, and design teams to curate event floor plans, stage arrangements, and seating layout structures.
- Structure ticket tiers (VIP, GA, Early Entry, Premium categories) aligned with the physical layout to maximize guest experience and total revenue.

4. Artist Management & Lineup Marketing

- Coordinate with artist management and talent agencies for marketing collateral, lineup announcements, and media approvals.
- Oversee talent marketing assets, promotional videos, and co-branded social media cross-promotions with performing artists and theater troupes.

Required Qualifications & Experience:

- Experience: 3 to 7 years of hands-on experience handling marketing and promotions for live ticketed events .
- Domain Exposure: Prior experience working on live music festivals, concerts, or theatre festivals is strongly preferred.
- Platform Knowledge: Solid track record in managing event listings and promotional offers on BookMyShow, District , or similar platforms.
- Core Competencies: Expertise in social media management, performance/outdoor marketing, layout curation, and artist management .
- Location: Based in or willing to relocate to Gurgaon .
- Availability: Immediate joiners preferred.

📌 Event Marketing Manager (Gurugram)
🏢 Alchemist Marketing u0026 Talent Solutions
📍 Gurugram