The Email Marketing Specialist drives the retention loop, utilizing Dailypoint CRM to generate zero-CPA repeat bookings. This role is central to converting one-time guests into lifetime assets who bypass OTA commissions entirely.

Responsibilities

- Build and execute automated lifecycle campaigns (pre-stay, post-stay, anniversary offers, seasonal triggers) via CRM platforms.

- Own guest segmentation strategy based on stay history, preferences, spend data, and communication consent.

- Design and optimise end-to-end customer journeys that drive retention, repeat bookings, and loyalty.

- Develop personalisation strategies that deliver relevant, timely offers to drive direct bookings.

- Monitor and optimize email deliverability, open rates, click-through rates, and conversion rates.

- A/B test subject lines, content, and offers to continuously improve performance.

- Target: Reduce repeat guest CPA to ~2% vs. 12% new acquisition cost.





- Collaborate with Revenue and Marketing teams to align CRM strategy with commercial objectives.

Requirements

- Experience with CRM platforms and email marketing automation tools.

- Understanding of audience segmentation, personalization strategies, and lifecycle marketing.

- Solid understanding of lifecycle marketing, guest retention, and loyalty-building strategies.

- Knowledge of email deliverability best practices and GDPR compliance.

- Analytical skills to measure and optimize campaign performance.

- Comfortable leveraging technology and automation to improve productivity, decision-making, and scalable delivery.

- Excellent communication skills to manage cross-functional, cross-time zone workflows.

Nice to have

- Experience with Dailypoint CRM.

Pay: ₹1,000,000.00 - ₹1,150,000.00 per year

Benefits

- Life insurance

Work Location: In person

📌 Email Marketing Specialist (Gurugram)
🏢 Grand Metropolitan Hotels
📍 Gurugram