Roles and Responsibilities • Build, test, and schedule email campaigns in the marketing automation platform as per briefs.
- Clean, de-duplicate, and upload contact lists, and maintain segments and suppression lists.
- Set up and update automated workflows under senior guidance.
- Run pre-send QA checks on links, personalisation, rendering, and mobile responsiveness.
- Make basic HTML/CSS edits to email templates and proofread email copy.
- Track campaign metrics and prepare weekly performance reports in Excel.
- Coordinate with design and content teams on assets and deadlines.
Qualifications Email Marketing Technology • 1 to 3 years of hands-on experience executing email campaigns, preferably in B2B.
- Practical experience with at least one platform such as HubSpot, Marketo, Mailchimp, or Zoho Campaigns.
- Understanding of segmentation, A/B testing, and basic deliverability (SPF, DKIM, DMARC, bounces).
- Basic knowledge of HTML/CSS for email templates.
Excel
Skills • Good working knowledge of Excel: VLOOKUP/XLOOKUP, pivot tables, COUNTIF/SUMIF, and IF statements.
- Ability to clean and format contact data and prepare accurate reports.
Communication
Skills • Valuable written and verbal English, with strong attention to detail and proofreading skills.
- Ability to follow briefs, coordinate with multiple teams, and give timely status updates.
Desirable
Skills • HubSpot Email Marketing certification or similar.
- Experience with Litmus or Email on Acid.
- Exposure to CRM platforms such as Salesforce or HubSpot
Connect with me on
Nikita Wankhede
(phone hidden)
[email protected]
📌 Email Marketing Executive (Pune)
🏢 Facile Infoserv
📍 Pune