Main Purpose of Job

Lead and drive the E-commerce Marketing strategy and activation agenda across brands and eRetailers, translating brand and business objectives into platform-specific plans that accelerate e-commerce growth. Own the effectiveness and efficiency of Retail Digital Media investments, build strategic partnerships with key eRetailers, and leverage data and insights to continuously optimise media, activation and innovation performance.

Key Outputs / Performance Indicators

Key Outputs

Measurements / Performance Indicators

Define and lead the overall E-commerce Marketing strategy, translating business and brand priorities into an integrated activation and investment plan across eRetailers.

E-commerce growth; % of BU/brand spends in E-commerce; delivery against annual plans

Lead engagement with Marketing teams, KAMs and eRetailer partners to establish platform-specific activation plans aligned with brand objectives and commercial priorities.

Activation plan delivery; business/brand outcomes

Own the Retail Digital Media strategy and investment framework, ensuring spends are allocated towards the highest-impact platforms, brands and interventions.

ROAS; Spends as % of NNS

Drive effectiveness and efficiency of Retail Digital Media through clear measurement frameworks, regular performance reviews and optimisation of investment.

ROAS; improvement in media effectiveness





Lead the E-commerce marketing agenda for NPD launches, E-commerce exclusive packs and other strategic growth initiatives in partnership with brand teams, KAMs and eRetailers.

% NNS contribution from NPDs and E-commerce exclusives

Build strategic partnerships with key eRetailers and their category/marketing teams to identify opportunities for brands, improve execution and develop differentiated activation plans.

Joint initiatives with key eRetailers; activation effectiveness

Establish governance for creative development and deployment across platforms, ensuring adherence to brand and platform guidelines while driving best-in-class digital execution.

Execution quality; adherence to activity calendar and guidelines

Build a robust E-commerce measurement and learning framework by category, brand and platform, translating data into actionable insights and embedding learnings into future plans.

Improvement in activation effectiveness; documented and implemented learnings

Lead annual planning, prioritisation and governance of E-commerce marketing investments, ensuring robust PFME control and visibility of returns.

PFME management; Spends as % of NNS; ROAS

Lead and develop the E-commerce Marketing team

Team capability development; delivery of E-commerce marketing priorities

Lead the CDT agenda for Ecommerce

📌 eCommerce - Marketing Head & NKAM (India)
🏢 Nestlé
📍 India