Role & responsibilities:

- Plan and run end-to-end digital marketing campaigns across email, search, social media, and display networks.
- Optimize website content, conduct keyword research, and manage pay-per-click (PPC) ads on platforms like Google Ads.
- Build brand engagement, schedule posts, and run targeted campaigns on Meta Ads Manager (Facebook and Instagram) and LinkedIn.
- Write copy for ads, social media channels, email newsletters, and blog posts.
- Track key performance indicators (KPIs), monitor traffic via Google Analytics, and report results to stakeholders.
- Conduct A/B testing on landing pages and ad creatives to improve return on ad spend (ROAS).

Preferred candidate profile

- Bachelors degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
- 2 to 4 years of hands-on experience in digital marketing or campaign management.

- Technical Proficiency

- Analytics: Google Analytics
- Paid Advertising: Google Ads, Meta Ads Manager
- SEO/Research Tools: SEMrush or Ahrefs
- Content/Email Platforms: HubSpot, Mailchimp, or WordPress

Certifications (Preferred): Google Analytics Certification or Google Ads Certification.

📌 Digital Marketing Specialist (Rohtak)
🏢 Delve Professionals
📍 Rohtak