Key Responsibilities1.

Social Media

Management

- Plan, execute, and manage social media campaigns across platforms like Instagram, Facebook, LinkedIn, Twitter, and YouTube.

- Create content calendars, write engaging captions, and coordinate with graphic designers/video editors for posts, reels, and banners.

- Monitor engagement, respond to queries, and build an active online community.

2.

Search Engine

Optimization (SEO)

- Conduct keyword research to identify growth opportunities for website traffic.

- Implement On-Page and Off-Page SEO strategies to improve search engine rankings.

- Optimize website copy, landing pages, and blog posts for better visibility.

3. Paid Advertising &

- PPC

- Set up, manage, and optimize paid campaigns on Google Ads (Search, Display, Video) and Meta Ads (Facebook &
- Instagram).

- Perform A/B testing on ad copies, creatives, and target audiences to maximize ROI and lower cost-per-lead (CPL).

4. Lead Generation &

- Email Marketing

- Design and execute email marketing campaigns and automated lead nurture sequences.

- Implement strategies to capture high-quality leads for the sales team.

5. Analytics &





- Performance Reporting

- Track and report website traffic, lead conversions, and campaign performance using Google Analytics 4 (GA4) and Google Search Console.

- Prepare weekly and monthly reports with actionable insights for improvement.

Requirements &

- Qualifications

- Education: Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.

- Experience: 1–3 years of proven experience as a Digital Marketing Executive or similar role.

- Core Skills:

- Hands-on experience with Google Ads Manager and Meta Ads Manager.

- Solid knowledge of SEO tools (e.g., Ahrefs, SEMrush, Google Search Console).

- Working knowledge of Google Analytics 4 (GA4).

- Basic knowledge of design tools (e.g., Canva) and CMS platforms (e.g., WordPress) is a plus.

- Strong written and verbal communication skills.

- Excellent analytical mindset with a data-driven approach to decision-making.

Pay: ₹14,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Aliganj)
🏢 JAI HO STUDY
📍 Aliganj