Key Responsibilities:

- Develop and execute integrated digital marketing strategies across SEO, AEO, Google Ads/PPC, content, email, social media and other relevant channels.

- Lead SEO and AI-driven search strategies, including optimization for AI-powered search platforms, AI Overviews and emerging search experiences.

- Develop AI-focused SEO/GEO strategies to improve organic visibility, brand presence and qualified traffic across US, UK, European and Indian markets.

- Leverage AI tools and automation for keyword research, content planning, competitor analysis, content optimization, campaign insights and marketing performance.

- Stay updated with AI-driven changes in search algorithms, search behavior and digital marketing trends, and adapt strategies accordingly.

- Drive B2B/B2C demand generation through organic, paid, content, email and other digital channels.

- Develop and execute Go-to-Market (GTM) strategies, market-entry plans and marketing roadmaps for new and existing services.

- Identify and segment target industries and customer segments across US, UK, European and Indian markets.

- Build and strengthen brand positioning, messaging and thought leadership through high-quality content and creative campaigns.

- Oversee the development of SEO-friendly content, creative, video, podcast and other multimedia marketing initiatives.

- Monitor campaign performance, analyze marketing data and optimize strategies to improve traffic, leads,



conversions and revenue.

- Work closely with business, sales and technology teams to identify opportunities for new revenue-generating digital products/services and support their positioning and launch.

Candidate Profile:

- 5+ years of experience in Digital Marketing, Growth Marketing, B2B Marketing or Demand Generation, preferably within IT services, technology or digital services.

- Strong hands-on experience in SEO, AEO, Google Ads/PPC and digital marketing, particularly for US and UK markets.

- Practical exposure to AI-driven SEO, Generative Engine Optimization (GEO), AI search and AI-powered marketing tools.

- Experience using AI tools for SEO research, content optimization, campaign planning, competitor analysis and marketing automation.

- Proven experience in B2B/B2C demand generation, GTM strategy, market segmentation and international marketing.

- Strong understanding of content marketing, brand positioning, thought leadership and digital customer journeys.

- Good understanding of AI-powered marketing, marketing automation, CRM and emerging digital marketing technologies.

- Robust analytical, communication and strategic thinking skills, with the ability to connect digital marketing initiatives to business growth and revenue.

Note: Candidates from Service based IT company only required, candidates from Digital Agency or Non IT company please don't apply.

📌 Digital Marketing Manager (Noida)
🏢 E Com Street Infoservices (india)
📍 Noida