Digital Marketing Manager – U.S. Healthcare & Business Services

Company: Blue Summit Group Private Limited

Location: Ameerpet, Hyderabad, Telangana

Job Type: Full-Time | Permanent

Work Mode: Work From Office Only (No Remote or Hybrid)

Salary: ₹45,000–₹70,000 per month (negotiable for exceptional candidates)

Experience: Minimum 5 years in digital marketing; U.S. healthcare marketing experience strongly preferred

Blue Summit Group Private Limited is seeking an experienced, results-driven Digital Marketing Manager to lead digital marketing, brand development, advertising, reputation management, and business growth initiatives for multiple U.S.-based healthcare practices and international business services.

We are looking for a hands-on marketing qualified who can independently develop and execute strategies to attract new patients, increase physician referrals, generate qualified business leads, improve online visibility, and strengthen brand reputation.

The successful candidate will oversee digital marketing campaigns for U.S. medical practices, physician professional branding, and Blue Summit's business services.

This is a leadership position requiring strategic thinking, strong analytical skills, excellent English communication, and proven experience generating measurable results through digital marketing.

Key Responsibilities1. Digital Marketing Strategy & Business Growth

- Develop and execute comprehensive digital marketing strategies for multiple businesses and brands.
- Design campaigns to attract current patients for U.S. medical practices and generate qualified business inquiries.
- Develop physician referral, professional networking, and business-to-business lead-generation strategies.
- Identify opportunities to increase brand awareness, online visibility, and customer acquisition.
- Research competitors, target audiences, and emerging marketing opportunities.
- Establish monthly marketing goals, budgets, and performance targets.

1. Paid Advertising & Lead Generation

- Independently plan, launch, manage, and optimize Google Ads campaigns.
- Manage Facebook and Instagram advertising through Meta Ads Manager.
- Develop and execute LinkedIn advertising campaigns targeting U.S. healthcare professionals, medical practices, attorneys, and business decision-makers.
- Conduct keyword research, audience targeting, competitor analysis, and A/B testing.
- Optimize advertising campaigns for qualified leads, appointment requests, and cost per acquisition.
- Manage advertising budgets and eliminate underperforming campaigns.
- Implement conversion tracking and analyze campaign performance.

1. U.S. Healthcare Marketing

- Develop marketing campaigns for medical clinics, physicians, and specialty healthcare services.
- Implement strategies to increase patient inquiries, appointment requests, and appropriate physician referrals.




- Promote medical specialties, clinic locations, and physician expertise through approved marketing channels.
- Coordinate outreach initiatives targeting medical practices, referral sources, and relevant professional organizations.
- Develop promotional strategies for medical conferences, healthcare events, and professional meetings.
- Ensure healthcare marketing materials comply with applicable advertising, privacy, and professional standards.

1. SEO, Online Reputation & Brand Management

- Oversee search engine optimization, local SEO, and Google Business Profile performance.
- Supervise online business and physician directory listings.
- Develop strategies to improve organic search visibility and website traffic.
- Monitor online reviews, business reputation, and brand mentions.
- Ensure consistent and accurate branding across websites, social media, business listings, and promotional materials.
- Coordinate reputation management activities using ethical, compliant practices.

1. Social Media & Content Marketing

- Develop and supervise content strategies for LinkedIn, Facebook, Instagram, and other relevant platforms.
- Oversee the creation and publication of 2–3 professional posts weekly per assigned brand.
- Guide the development of educational content, promotional materials, physician profiles, brochures, short videos, and advertisements.
- Supervise content calendars and ensure consistency in brand messaging.
- Review and approve marketing materials before publication.

1. Website & Marketing Technology

- Coordinate website updates, landing-page development, and conversion optimization.
- Work with website developers and designers to improve user experience and lead generation.
- Utilize Google Analytics 4, Google Tag Manager, Google Search Console, and other marketing tools.
- Implement CRM workflows and lead tracking.
- Explore AI-assisted marketing tools and automation to improve productivity and campaign performance.

1. Team Leadership & Performance Reporting

- Supervise the Digital Marketing, SEO & Social Media Specialist.
- Assign responsibilities, establish deadlines, and review deliverables.
- Coordinate with management and operational teams in India and the United States.
- Prepare weekly and monthly marketing performance reports.
- Track qualified leads, conversion rates, advertising expenditure, appointment inquiries, and customer acquisition costs.
- Recommend improvements based on measurable results.

Required Qualifications




- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 5 years of hands-on digital marketing experience.
- Proven experience independently managing Google Ads, Meta Ads, and LinkedIn campaigns.
- Strong understanding of SEO, local search marketing, and online reputation management.
- Demonstrated ability to generate qualified leads and improve conversion rates.
- Proficiency with Google Analytics 4, Google Search Console, Google Tag Manager, and advertising platforms.
- Experience managing marketing budgets and measuring return on advertising expenditure.
- Excellent written and spoken English.
- Strong leadership, organizational, analytical, and communication skills.
- Ability to manage multiple brands and campaigns simultaneously.
- Experience supervising marketing personnel or coordinating with designers, content creators, and developers.

Preferred Qualifications
- Previous experience marketing U.S. medical practices, physicians, hospitals, or healthcare organizations.
- Familiarity with U.S. healthcare advertising requirements and HIPAA-related marketing considerations.
- Experience generating patient inquiries and physician referrals.
- Experience with U.S. business-to-business lead generation.
- Knowledge of medical practice marketing, physician directories, and Google Business Profile optimization.
- Experience with CRM platforms, marketing automation, and AI-assisted marketing tools.
- Experience supporting medical conference promotions, professional outreach, and email marketing campaigns.

What We Offer
- Leadership opportunity within a growing international business organization.
- Opportunity to manage marketing for U.S. healthcare practices and business services.
- Exposure to international marketing, business development, and brand management.
- Opportunity to build and lead an in-house marketing team.
- Professional office environment and long-term career growth opportunities.
- Competitive salary based on demonstrated skills and experience.

Work Location Blue Summit Group Private Limited

Cabin No. 6, Unit No. 703

Vasavi MPM Grand, Sanjeev Reddy Nagar

Ameerpet, Hyderabad – 500038

Telangana, India

Work From Office Only. Remote and hybrid arrangements are not available.

How to Apply

Interested candidates should apply through Indeed with an updated resume.

Applicants are encouraged to provide examples of previous marketing campaigns, including measurable results such as lead generation, conversion improvements, advertising performance, and return on advertising expenditure.

Email: [email protected]

Candidates with proven experience managing successful digital marketing campaigns for U.S. healthcare organizations will receive preference

Pay: ₹35,000.00 - ₹75,000.00 per month

Work Location: In person

📌 Digital Marketing Manager & Growth Strategist (Ameerpet)
🏢 Blue Summit Group Private
📍 Ameerpet