- Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and other relevant platforms.
- Hands-on experience with SEO, SEM, PPC, email marketing, and social media marketing.
- Knowledge of web development and content management systems (CMS) like WordPress.
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
Experience:
- Minimum of 3+ years of experience in digital marketing or a related field.
- Proven experience in developing and executing digital marketing campaigns.
- Experience in managing social media accounts, including content creation and community management.
- Track record of driving performance improvements through digital channels.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies to enhance brand awareness and drive online traffic.
- Plan and execute all web, SEO/SEM, email, social media, and display advertising campaigns.
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Utilize solid analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.