Job highlights

- Education: . Bachelors degree in Marketing,Business,Communications,or a related field
- Minimum of 5 years of experience in digital marketing,with at least 2 years in a managerial role
- Experience: .

The Digital Marketing Manager will oversee all digital marketing initiatives for Deejos, ensuring the alignment of marketing strategies with business goals. This role requires a highly skilled individual capable of managing a team of specialists across various digital marketing disciplines, including PPC, SEO, content strategy, social media, video production, and graphic design. The ideal candidate will have a strong background in digital marketing, excellent leadership abilities, and a proven track record of driving successful campaigns.

Key Responsibilities

Strategic Planning

- Develop and implement comprehensive digital marketing strategies to drive traffic, generate leads, and boost sales.
- Set clear objectives and KPIs for the digital marketing team.
- Monitor industry trends and competitor activities to stay ahead of the market.

Team Management
- Lead and manage a team of 6 specialists, including PPC Specialist, SEO Specialist, Content Strategist/Writer, Social Media Manager, Video Producer, and Video Editor cum Graphic Designer.
- Assign tasks, set deadlines, and ensure the team meets performance goals.
- Provide guidance, training, and support to team members, fostering a collaborative and productive work environment.

Campaign Management
- Oversee the creation, execution, and optimization of digital marketing campaigns across various channels (e.g., search engines, social media, email).
- Ensure all campaigns are aligned with brand guidelines and business objectives.




- Analyze campaign performance data and make data-driven decisions to optimize results.

Budget Management
- Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
- Track and report on budget utilization and ROI.

Performance Analysis
- Regularly review analytics and metrics to measure the effectiveness of digital marketing efforts.
- Generate detailed performance reports and present findings to senior management.
- Implement A/B testing and other methodologies to continuously improve campaign performance.

Collaboration
- Work closely with other departments (e.g., sales, product development) to ensure cohesive and integrated marketing efforts.
- Coordinate with external agencies and vendors when necessary.

Innovation and Improvement
- Continuously seek out new digital marketing trends, tools, and technologies.
- Implement innovative strategies to enhance the digital presence and reach of DEEJOS.

Qualifications

Education

- Bachelors degree in Marketing, Business, Communications, or a related field.
- Advanced degree or certifications in digital marketing are a plus.

Experience
- Minimum of 5 years of experience in digital marketing, with at least 2 years in a managerial role.
- Proven track record of managing and optimizing digital marketing campaigns.

Skills
- Strong understanding of PPC, SEO, content marketing, social media, video production, and graphic design.
- Excellent leadership and team management skills.
- Proficiency in digital marketing tools and platforms (e.g., Google Ads, Google Analytics, social media management tools).
- Strong analytical skills and ability to interpret data to make informed decisions.
- Excellent communication and interpersonal skills.
- Creative thinker with the ability to innovate and adapt in a rapid-paced environment.

📌 Digital Marketing Manager (Chennai)
🏢 Deejos Enginners and contractors
📍 Chennai