About the Role

TrueFold is looking for a Digital Marketing Intern who is enthusiastic about digital marketing, social media, content creation and online advertising.

The intern will work closely with the marketing team and get hands-on experience in managing social media channels, website content, digital campaigns and Meta Ads.

This is an execution-oriented role suitable for someone who wants to build practical experience in digital marketing.

Key Responsibilities.

1. Social Media Management

● Manage TrueFold's social media channels on a day-to-day basis.

● Create and publish social media posts, reels, stories and other content.

● Prepare and maintain a weekly/monthly social media content calendar.

● Schedule and publish content across platforms.

● Monitor comments, messages and audience engagement.

● Track basic social media performance and prepare reports.

● Identify relevant trends, content formats and topics that can improve engagement.

2. Content Creation

● Create basic social media creatives using tools such as Canva and similar platforms.

● Assist in creating captions, headlines, campaign messages and short-form content.

● Repurpose existing content into different formats for social media.

● Coordinate with the marketing team for campaigns, offers and brand communication.

● Maintain consistency in brand guidelines, tone and visual identity.

3. Website Management

● Update and edit website content as required.

● Add/edit products, images, banners, blogs and other website content.

● Make basic website changes using the available CMS/platform.

● Check website pages, links, forms and content regularly.

● Assist with basic website SEO activities such as page titles, descriptions, headings and content optimisation.

● Coordinate with developers when technical changes are required.





4. Meta Ads & Digital Advertising

● Assist in creating and managing Meta Ads campaigns on Facebook and Instagram.

● Set up campaigns, audiences, creatives and basic targeting.

● Upload and test different ad creatives and copy.

● Monitor campaign performance such as reach, impressions, clicks, CTR and conversions.

● Assist in optimising campaigns based on performance.

● Maintain basic campaign reports and communicate key observations to the marketing team.

5. Digital Marketing Support

● Support the marketing team in executing digital campaigns and brand initiatives.

● Conduct basic competitor and market research.

● Assist with influencer/social media collaborations when required.

● Support lead-generation and customer-acquisition activities.

● Maintain digital marketing assets and campaign records.

● Take up other digital marketing execution activities assigned by the Marketing Head.

Required Skills

● Basic understanding of Digital Marketing and Social Media Marketing.

● Good knowledge of Instagram, Facebook and Meta Business Suite/Ads Manager.

● Basic knowledge of Canva or other design tools.

● Basic understanding of website management/CMS.

● Good written communication skills.

● Ability to write simple and engaging social media captions.

● Basic understanding of Meta Ads and digital advertising.

● Positive research and analytical skills.





● Willingness to learn and experiment with new digital marketing tools.

Preferred Skills

Candidates with knowledge of any of the following will be preferred:

● WordPress or other CMS platforms

● Meta Ads Manager

● Google Analytics / Google Search Console

● Basic SEO

● Canva

● CapCut or other video-editing tools

● AI tools for content creation

● Basic performance marketing concepts

Who We Are Looking For

● Students or recent graduates pursuing/holding a degree in Marketing, Digital Marketing, Business, Communications, Media or a related field.

● Candidates with 0–1 year of experience can apply.

● Freshers with strong interest in digital marketing are welcome.

● Someone who is proactive, creative and willing to execute tasks independently.

● Someone who enjoys social media and understands current digital trends.

● Strong attention to detail and ability to meet deadlines.

● Candidates who have their own portfolio, social media work or previous digital marketing projects will have an advantage.

Key Performance Expectations The intern should be able to gradually take ownership of:

● Daily/weekly social media publishing

● Content calendar execution

● Social media creative coordination

● Website content updates

● Basic SEO updates

● Meta Ads campaign execution and monitoring

● Weekly digital marketing reporting

● Competitor and market research

What the Intern Will Learn

This role will provide practical exposure to:

Social Media → Content → Website → SEO → Meta Ads → Performance Marketing → Analytics → Digital Growth

- The candidate will get hands-on experience in managing real digital marketing activities rather than only assisting with theoretical marketing work.

📌 Digital Marketing Intern (Bengaluru)
🏢 True Fold
📍 Bengaluru