Digital Marketing Head – Strategy & Performance

Company: Planning Labs

Location: Mumbai

Employment Type: Full-Time, Work from Office

Salary: Up to ₹55,000 per month

Experience: 5–8 Years Preferred

About the Role

Planning Labs is looking for a strategic and creative Digital Marketing Head who can lead our digital division, develop brand strategies, conceptualise campaigns and manage a team of digital marketing professionals.

We are looking for someone who understands branding, storytelling, consumer behaviour, performance marketing and emerging digital trends, not just social media posting.

Key Responsibilities

- Develop digital marketing strategies for clients across different industries.
- Lead campaign conceptualisation, content strategy and brand positioning.
- Manage social media, content, SEO and paid advertising strategies.
- Oversee Meta Ads, Google Ads and performance marketing campaigns.
- Lead and manage social media executives, designers, content creators and video editors.
- Develop monthly and quarterly campaign calendars.
- Create strategic presentations, pitches and marketing proposals.
- Analyse campaign performance, leads, conversions, engagement and ROI.
- Identify emerging digital trends, AI tools and platform opportunities.
- Conduct competitor analysis and consumer research.
- Present campaign strategies and performance reviews to clients.
- Ensure creative quality and consistency across brand communication.




- Support client retention, account growth and new business pitches.
- Establish efficient digital team workflows and reporting systems.

Candidate Requirements
- 5–8 years of digital marketing experience, preferably in a digital or integrated advertising agency.
- Excellent written and spoken English.
- Strong understanding of branding, campaign strategy and storytelling.
- Practical knowledge of Meta Ads, Google Ads, SEO and analytics.
- Experience leading digital marketing teams.
- Strong presentation and client communication skills.
- Knowledge of current social media trends and AI-enabled marketing tools.
- Ability to independently develop and execute multi-platform campaigns.

What Makes You a Good Fit? You should be able to answer:
- Why should a brand run a particular campaign?
- Who is the target audience?
- What should the brand communicate?
- What creative idea will capture attention?
- How will we measure business impact?

What We Offer
- Chance to lead Planning Labs' digital marketing division.
- Freedom to develop campaigns and strategic ideas.
- Exposure to multiple industries and corporate brands.
- Leadership and long-term growth opportunities.

To Apply Share your CV, portfolio, three campaigns you have personally strategised, campaign results, current CTC, expected CTC and notice period.

Pay: ₹25,000.00 - ₹55,000.00 per month

Work Location: In person

📌 Digital Marketing Head – Strategy & Performance (Kurla)
🏢 Planning Labs
📍 Kurla