Digital Marketing Head:

Role: Own and personally execute digital marketing across social media, SEO, and content, while directing a team of designers. You are the strategist and the doer.

Responsibilities

Strategy & Ownership

- Build the annual and monthly digital plan with explicit, measurable KPIs
- Direct the design team: give creative briefs, review outputs, and ensure brand consistency
- Manage tools, freelancers (e.g., photographers, videographers), and budgets
- Report monthly to management with insights and next actions

Social Media Marketing (hands-on)

- Plan content calendars and write captions, reel scripts, and campaign concepts
- Schedule and publish posts, and manage community engagement and DMs
- Brief designers on creatives and carousels, and approve final output
- Track analytics and adjust content based on what performs

SEO (hands-on)

- Do keyword research, competitor audits, and content gap analysis




- Handle on-page optimization, basic technical SEO, and site audits
- Build backlinks and manage Google Business Profile and local SEO
- Track rankings, traffic, and lead quality in GA4 and Search Console

Content (hands-on)

- write social copy, and email/WhatsApp campaigns
- Define brand voice and content pillars across the funnel
- Repurpose content across platforms

Requirements

- 1-2 years in digital marketing with proven results in both SMM and SEO
- Strong writing skills (portfolio or live samples required)
- Working knowledge of Search Console, SEMrush/Ahrefs, Meta Business Suite, and scheduling tools
- Experience briefing and reviewing designers
- Comfortable doing execution work daily, not only strategy
- Analytical: ties activity to leads and ROI

📌 Digital Marketing Head (Vadodara)
🏢 Algorion Research and Analysis
📍 Vadodara