XPRESSBEES LOGISTICS

DIGITAL MARKETING EXECUTIVE

Meta Ads • Google Ads • Lead Generation • Campaign Optimization

Job Title: Digital Marketing Executive

Department: Digital Marketing & Business Development

Salary: ₹18,000 – ₹25,000 per month

Experience: 1–3 years preferred

Employment Type: Full-Time

Work Location: To be confirmed

Joining: Immediate joiners preferred

About the Role

XPRESSBEES LOGISTICS is looking for a results-driven Digital Marketing Executive with strong practical knowledge of Meta Ads and Google Ads. The ideal candidate should be capable of planning, launching, managing, and optimizing paid advertising campaigns to generate quality leads, improve conversions, and support business growth.

Key Responsibilities

- Meta Ads Management
- Create and manage advertising campaigns on Facebook and Instagram.
- Develop audience targeting strategies, retargeting campaigns, and lead generation campaigns.
- Monitor campaign performance, cost per lead (CPL), and conversion rates.
- Conduct A/B testing of creatives, ad copy, audiences, and landing pages.
- Google Ads Management
- Set up and optimize Google Search and other relevant Google Ads campaigns.
- Perform keyword research, competitor analysis, and negative keyword management.
- Optimize bidding strategies, budgets, ad quality, and landing page performance.
- Track leads and conversions using Google Tag Manager and Google Analytics 4.
- Lead Generation & Performance Marketing
- Generate qualified business enquiries and franchise-related leads.
- Monitor cost per acquisition (CPA), return on ad spend (ROAS), and lead quality.
- Analyze campaign reports and recommend performance improvements.
- Coordinate with the sales team to improve lead follow-up and conversion rates.
- Reporting & Coordination
- Prepare daily, weekly, and monthly advertising performance reports.




- Coordinate with the creative and website teams for landing pages, banners, and ad creatives.
- Manage advertising budgets efficiently and ensure campaigns align with business objectives.
- Stay updated with digital advertising trends, platform policies, and optimization techniques.

Required Skills & Qualifications
- Robust practical knowledge of Meta Ads Manager.
- Good knowledge of Google Ads campaign setup and optimization.
- Experience in lead generation and performance marketing.
- Understanding of audience targeting, keyword research, bidding, and campaign budgeting.
- Knowledge of GA4, Google Tag Manager, conversion tracking, and reporting.
- Ability to analyze campaign data and improve lead quality.
- Valuable communication, analytical, and problem-solving skills.

Preferred Qualifications

- 1–3 years of hands-on digital advertising experience.
- Experience in logistics, franchise marketing, B2B lead generation, or service-based businesses.
- Ability to share previous campaign results, case studies, or a performance portfolio.
- Basic knowledge of landing page optimization and SEO is an advantage.

Salary & Benefits

Monthly Salary: ₹18,000 – ₹25,000, based on skills, experience, and practical campaign performance.

- Opportunity to work on live advertising campaigns.
- Professional growth in digital marketing and performance advertising.
- Performance-based growth opportunities, subject to company policy.

How to Apply

Interested candidates can share their updated resume and details of their Meta Ads and Google Ads experience through the company's authorized recruitment channel.

XPRESSBEES LOGISTICS

Reliable Logistics | Express Delivery | Supply Chain Solutions

Note: Candidates will be evaluated on practical advertising knowledge, campaign optimization skills, and their ability to generate measurable business results.

📌 Digital Marketing Executive (India)
🏢 Xpressbees Logistics
📍 India