Circuit Systems (India) Pvt Ltd (PCB Power India)

PCB Power is a leading electronics company specializing in PCB fabrication, component sourcing, PCB assembly, PCB layout, and PCB stencil. With over 25 years of experience, we serve a range of sectors, including aerospace, industrial automation, renewable energy, automotive, medical, and more. Located in Ahmedabad, our manufacturing unit is equipped with ISO 9001:2015, ISO 13485:2016, and UL certified facilities, upholding consistent quality standards in all of our operations.

Role Description

PCB Power India is seeking a Sr Executive in Digital Marketing to join our team in Ahmedabad. This is a full-time, on-site role, and the Sr Executive in Digital Marketing will take lead on developing and implementing marketing strategies, managing PPC campaigns, ensuring website optimization, and conducting market research. They will also collaborate with cross-functional teams and stakeholders, providing insights and updates to ensure efficient adaptation to market trends.

Job Responsibilities

- Plan and execute social media, content marketing, and email marketing activities to maintain and enhance the brand image.
- Create and coordinate content for social media, blogs, emails, landing pages, newsletters, and campaigns.
- Manage email marketing workflows for lead nurturing, customer engagement, and brand recall.
- Analyze social media and email campaign performance using tools such as Meta Insights, Zoho, and related platforms.
- Monitor website performance, organic traffic,



and search visibility using GA4 and Google Search Console.
- Support SEO activities in collaboration with internal teams, including on-page SEO, content optimization, GEO, and AEO-focused content.
- Collaborate with graphic designers to create campaign creatives, social media visuals, email designs, and marketing collaterals.
- Coordinate with sales, engineering, and product teams to develop marketing initiatives aligned with business goals.
- Handle expo marketing, event promotions, and offline branding activities.
- Use AI tools and prompt engineering to improve content creation, campaign planning, reporting, and marketing automation.

Qualifications

- Bachelor's degree or higher in Marketing, Digital Marketing, or a related field
- 3-5 years of experience in digital marketing with a strong background in search engine optimization (SEO), search engine marketing (SEM), paid media, and social media marketing (SMM)
- Excellent understanding and experience in Google Analytics, Google Adwords, and Google Tag Manager
- Proficiency in HTML, CSS, and WordPress
- Experience in e-commerce and website optimization, including A/B testing and conversion optimization
- Ability to analyze market trends and draw insights to optimize marketing strategies
- Excellent communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams and stakeholders
- Solid analytical skills and the ability to multitask and work independently

📌 Digital Marketing Executive (Ahmedabad)
🏢 PCB Power India
📍 Ahmedabad