About Pexa Car Care

Pexa Car Care is a growing doorstep car care service brand with 7+ years of industry experience and 300+ franchises across India. We provide professional car cleaning and detailing services through a technology-driven platform.

We are looking for a creative, analytical, and result-oriented Digital Marketing Executive with hands-on experience in performance marketing, lead generation, influencer collaborations, and content planning.

Key Responsibilities

- Meta Ads Management: Plan, execute, and optimize Facebook and Instagram advertising campaigns.
- Google Ads Management: Manage Search, Display, and Performance Max campaigns for effective lead generation.
- Lead Generation: Develop and optimize campaigns to generate quality leads while maintaining an effective Cost Per Lead (CPL).
- Budget Management: Monitor advertising budgets, analyze CPC, CPL, and ROAS, and improve campaign performance.
- Influencer Marketing: Research, shortlist, negotiate, and coordinate influencer collaborations.
- Content Planning: Develop creative campaign concepts, content calendars, advertising copy, and promotional strategies.
- Creative Coordination: Work closely with designers and video editors to develop engaging marketing content.
- Analytics & Reporting: Track campaign performance using Meta Ads Manager,



Google Ads, and GA4, and prepare regular reports.
- Competitor Research: Analyze competitors, market trends, and identify new digital marketing opportunities.
- AI Tools: Utilize ChatGPT and other AI-powered tools for content ideation, marketing research, and campaign planning.

Required Skills

- Strong hands-on experience with Meta Ads Manager and Google Ads.
- Proven ability to independently manage and optimize paid advertising campaigns.
- Good understanding of lead generation, audience targeting, campaign budgeting, and performance metrics.
- Working knowledge of Google Analytics 4 (GA4).
- Experience in influencer research, negotiation, and campaign coordination.
- Creative thinking, content planning, and copywriting skills.
- Strong analytical, problem-solving, and organizational abilities.
- Positive communication and coordination skills.
- Proficiency in English and Malayalam.
- Familiarity with ChatGPT and AI marketing tools.

Job Types: Full time, Permanent Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits

- Cell phone reimbursement

Education:
- Bachelor's (Preferred)

Experience:
- Digital marketing: 3 years (Preferred)

Work Location: In person

📌 Digital Marketing Executive (Kazhakkoottam)
🏢 Pexa Car Care
📍 Kazhakkoottam