Job highlights

- Preferred Education: Graduate in Marketing,business or related degree
- Creating and maintaining client relationships . Self-motivated yet customer-focused . Proficient in marketing research and statistical analysis .
- Bachelor s or master s degree in marketing or a related field .
- Experience with A / B and multivariate experiments .
- Preferred Experience: 1

Preferred Experience: 1 -3 Years in Digital Marketing & SEO Preferred Education: Graduate in Marketing, business or related degree.

Job Accountabilities

Develop and Implement Digital Marketing Strategies:

- Plan and execute web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Design, build, and maintain our social media presence.
- Collaborate with internal teams to create landing pages and optimize the user experience.

Performance Measurement and Optimization:

- Measure and report the performance of all digital marketing campaigns against goals (ROI and KPIs).
- Identify trends and insights, optimizing spend and performance based on the insights.
- Utilize strong analytical ability to evaluate the end-to-end customer experience across multiple channels and touchpoints.

Creative Growth Strategies:

- Brainstorm current and creative growth strategies through digital marketing.
- Plan, execute, and measure experiments and conversion tests.

Collaboration and Vendor Management:





- Collaborate with internal teams to ensure seamless execution of digital strategies.
- Collaborate with agencies and other vendor partners.

Technology Evaluation and Adoption:

- Evaluate emerging technologies and provide thought leadership for adoption where appropriate.

Digital Marketing Qualifications / Skills:

- Creating and maintaining client relationships
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Highly creative with experience in identifying target audiences and devising engaging digital campaigns

Education, Experience, and Licensing Requirements:

- Bachelor s or master s degree in marketing or a related field
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines

📌 Digital Marketing Executive (Rajkot)
🏢 Innovative Engineering Products
📍 Rajkot