Responsibilities:

- Define and evolve the brand’s positioning, purpose, voice, and values for a D2C AI Women's Fashion brand.
- Develop long-term brand strategy aligned with business, growth, and revenue goals
- Ensure consistent brand messaging across website, social, paid media, packaging, and CRM
- Drive brand strategy across owned D2C channels (website, email, SMS, social commerce)
- Partner with performance marketing teams to balance brand building with conversion goals
- Use funnel insights (awareness to retention) to optimize brand communication
- Deeply understand AI Fashion consumers, routines, and purchasing behavior
- Analyze competitors, category trends, and white spaces in digital-first fashion brands
- Translate insights into strong brand narratives and growth opportunities
- Lead storytelling for product launches, seasonal campaigns, and always-on content
- Guide content strategy for social media, creators, influencers, and community-led marketing
- Collaborate with creative, social, and performance teams on campaign concepts and execution




- Partner with product and R&D; teams on product naming, claims, and positioning
- Define D2C go-to-market strategies for new product launches
- Ensure claims are compelling, compliant, and conversion-focused
- Own and evolve brand guidelines across tone, visual identity, and messaging
- Review and approve brand assets to ensure consistency across all D2C touchpoints
- Act as the internal brand guardian across teams and external partners

Valuable to have:

- 2–4 years of experience in brand strategy or brand marketing for women's western wear category.
- Mandatory experience working with D2C brands, preferably in women's AI fashion space.
- Strong understanding of D2C funnels, e-commerce storytelling, and digital-first branding
- Experience collaborating with performance marketing, growth, and creative teams
- Excellent storytelling, copywriting, and presentation skills
- Ability to balance creative brand thinking with commercial impact

📌 C Brand Marketing Lead (AI Fashion Startup) (Bengaluru)
🏢 PeopleGene
📍 Bengaluru