CRM Manager

Plazza · Bengaluru (Domlur) · Full-time

About Plazza

From a young parent stocking up for the family to a grandparent's daily medicines, healthcare touches every stage of life, and every person in it. Healthcare isn't something only some people need. Every family needs it, again and again, for life.

Plazza makes that easy. We deliver quality healthcare to customers' homes, 24x7, so help is there whenever it's needed, not only when a clinic or pharmacy is open. We've grown 10x in the past year and raised a $15M Series A from Accel, Elevation Capital and Nexus Venture

Partners. Now we're expanding rapid, from 2 stores today to 20+ by year-end.

We're building one of India's most ambitious healthcare companies, and we're looking for people who are hungry to learn, enjoy winning, and want to build something meaningful from the ground up.

What you'll own A customer who buys paracetamol once is a transaction; a customer whose blood-pressure refill arrives before the strip runs out is a relationship. Everything that happens after the first order —

push, WhatsApp, SMS, email, in-app — is yours. As we scale across Bengaluru, you'll own acquisition, and retention for Plazza, turning a one-time order into a monthly habit without ever making a health reminder feel like spam.

Where you'll spend your time





● Own the lifecycle end to end — onboarding, first-to-second order, refill and repeat,

win-back, churn — across every owned channel

● Build journeys, not blasts: segment by cohort, chronic vs acute, category, store and society, with events and user properties set up properly

● Run a weekly experiment calendar (timing, copy, offer depth, channel mix) and report lift honestly against holdouts

● Work with Growth, Ops and the pharmacist team so no reminder fires for something we can't fill or don't have in stock

What we're looking for

● 2–8 years hands-on CRM or lifecycle marketing at a consumer app or D2C brand —

you've owned a retention number, not just a send calendar

● Deep hands-on with one CRM stack (CleverTap, MoEngage, or WebEngage) plus comfort with WhatsApp templates and BSP workflows

● Fluency in cohort and funnel analysis; able to pull your own numbers with SQL

● Judgement about when not to send — in healthcare, frequency is a trust decision, not a throughput one

● Bonus: pharmacy, healthcare, subscription/refill or grocery-repeat experience

What you'll get

● Health insurance for you and your family

● A top-of-the-line device and the tools you need to do your best work

📌 CRM Manager (Bengaluru)
🏢 Plazza
📍 Bengaluru