Position: CRM Associate

Experience: 1–3 years

Job Location: Remote Working (WFH)

Shift: Partial overlap with US Pacific Time required

About us

At Grassdoor Logistics Technologies we are redefining the landscape of Cannabis commerce by developing a Unified Operations Center which provides seamless, technology-driven solutions tailored to the unique needs of Cannabis businesses. Our platform is built to empower brands with the tools they need to establish, manage, and scale their online and offline presence while ensuring smooth, efficient, and compliant operations.

The team handles CRM and retention for US retail and delivery brands. Day to day that means lifecycle campaigns in CleverTap, copy that gets people to order, and Metabase and Google Analytics to see what actually worked.

The role

You'll write the copy, build the journeys, and pull the numbers. We want someone who brings campaign ideas of their own, not only runs the ones already on the calendar, and who can read CleverTap, Metabase, and Google Analytics well enough to find the next angle without waiting to be told. We also use AI tools day to day to move faster, so comfort picking those up is a big plus.

Why join us

- Real ownership: your campaign ideas get tested, not just filed away.
- Own campaigns for well-known US retail and delivery brands.
- Direct, visible impact on revenue and repeat purchase.
- A small, hands-on team where your ideas get heard.

Roles and responsibilities

- Pitch and prototype original campaign ideas, including new journey types, offer mechanics, content formats, or segment strategies, not just adapt existing templates.
- Write sharp, on-brand copy in American English for push, in-app, email, and SMS,



ranging from daily deals to product drops and brand storytelling.
- Build and run lifecycle journeys in CleverTap, including first-order conversion, repeat purchase, loyalty and referral nudges, lapsed-customer win-back, and cart and browse abandonment.
- Dig into CleverTap, Metabase, and Google Analytics data to spot patterns and opportunities the team hasn't tried yet, not just report on what already ran.
- Segment users by purchase behaviour, product preference, store location, and delivery zone to send the right offer to the right customer.
- Plan campaigns around key US retail moments and seasonal sale windows, plus new product launches.
- Make sure all content meets advertising and platform guidelines for a regulated, 21+ audience, and follows SMS and email deliverability best practices.
- Design and run A/B and multivariate tests on copy, offers, timing, and channels, treating every campaign as a chance to learn something new.
- Use AI tools to speed up campaign drafting, data analysis, and reporting.
- Turn campaign data into explicit insights and a point of view on what to try next, and share it with the team every week.
- Keep campaign calendars and launch everything on time and error-free.

Experience and Qualifications

- 1–3 years in CRM, lifecycle, or retention marketing,



ideally for e-commerce, quick commerce, food delivery, or D2C retail.
- A genuine ideas person: someone who comes to the table with campaign concepts nobody asked for, and pushes back on "we've always done it this way."
- Robust with data: you can move fluently between CleverTap, Metabase, and Google Analytics, build your own comparisons, spot a trend before it's pointed out to you, and use that analysis to shape the next campaign rather than just explain the last one.
- Comfortable using AI tools (like ChatGPT or Claude) in your day-to-day work, for analyzing data, or speeding up research.
- Excellent written English with a natural feel for US tone and culture.
- Hands-on experience with CleverTap, MoEngage, WebEngage, Braze, or similar tools.
- Solid grasp of segmentation, personalisation, and A/B testing.
- Organised, detail-oriented, and able to manage a high volume of sends.
- Comfortable working within a regulated, age-restricted category.
- Willing to work some hours overlapping with US Pacific Time.

Additional Skills

- Basic SQL, so you can pull your own answers instead of waiting on a dashboard.
- Familiarity with loyalty programs, promo code mechanics, and deal-heavy retail marketing.
- Understanding of SMS compliance (opt-ins, carrier rules) and email deliverability.
- Basic HTML for email templates.

Application Process

While applying, along with your resume, Please attach 2 to 3 samples of campaign copy (push, SMS, or email). We'd love one sample where you tried something unconventional, plus a short note on what result it drove or what you learned from it.

📌 CRM Associate (India)
🏢 Grassdoor
📍 India