Job highlights

- Focus on thinking,showcasing. No lead gen focus right now,aim for awareness and perception shift.
- Content should feel sharp,smart,and engaging- modern yet credible. Avoid show & tell or bragging

Role not for you, but know the perfect person for itRefer a friend, and make Rs 10K if successfully placed :) Refer & Earn!

Overview:

A B2B interior design & build firm offering end-to-end workspace solutions bringing human-centered design intelligence to create efficient, scalable, and future-ready workspaces, is looking for a creative agency to build strong brand awareness and affinity, setting a solid foundation for long-term brand growth over the next 6-12 months.

Target Audience:

MSMEs, Startup Founders, CXOs, and Doctors - leaders who value smart, efficient, and scalable workspace design.

Current Focus Sectors:

- Workspaces (small/startup to mid-size firms, MSMEs)
- Hospitals & Healthcare

Competitors: Space Matrix, M Moser, Smart Works

Differentiators:

- FMF Model integrated Find, Make, Fund approach
- 10+ years in the industry
- 120+ clients served across global markets
- Proven speed and delivery efficiency

Communication Challenges: People recognize the brand as a design build firm but have little awareness of their Find, Make, Fund (FMF) model and integrated approach.

- Low awareness of FMF
- Limited brand engagement

Key Platforms:

- Primary: LinkedIn
- Secondary: Instagram

Brief Requirements:

- Content Strategy Creation for LinkedIn + Instagram (FB just cross posting) - 5 reels + 5 static posts per month; same content on both platforms




- The monthly reels will be a mix of videos shot on interior project locations in Bengaluru, founder-content, knowledge sharing content, etc.
- Boost LinkedIn posts as awarenesss-focused ads ( 50K ad spend budget)
- Optimize SEO (on page & off page 90 keywords)
- Create 5 website blogs per month (500-1000 words)
- Website maintenance (updating blogs, links, etc. )

References:

- They like work by brands like B2B brands like DHL, Accenture, and quirky tonality of D2C brands like The Whole Truth Foods, Surreal

Direction:

- Avoid boring, traditional B2B content
- Content should feel sharp, smart, and engaging- contemporary yet credible
- Avoid show & tell or bragging. Focus on thinking, showcasing
- No lead gen focus right now, aim for awareness and perception shift
- Prefer small, smart content formats, easy to execute
- Make LinkedIn interactive use polls, carousels, opinions, and thought-starter posts
- Knowledge-led storytelling: Industry insights, Myth vs Fact, trend commentary | Behind the Design stories | Workplace Now trends, etc. | Commercial Real Estate India | BAS/ BMS (Building Automation Systems) | AI in Design, Time reduction with AI

Content Direction:

- Focus on culture over individuals
- Highlight collaboration, design thinking, wellness, and people-first mindset

Creative Thinking Prompts:

- How can we build a distinct LinkedIn identity - visually and tonally different from typical firms
- How can we humanize the brand while keeping it premium
- Can we make complex design concepts relatable - e. g. analogies, memes, explainers, or thought of the week formats

Industry Knowledge can be take from CBRE, JP Morgan, JLL

📌 Creative Agency professional (Bengaluru)
🏢 SuperStuff
📍 Bengaluru