Job highlights

- Build Awareness: Drive national visibility for them as India s largest career platform to unlock women s work-life aspirations . Drive Connection: Create a powerful,relatable narrative that inspires women to take charge of their earning and growth potential .
- Encourage Action: Motivate women to sign up on HerKey s to explore sessions,opportunities,and community .

Overview: One of India s largest AI-powered platform for womens career growth is looking for a creative agency to conceptualise and execute a hero brand film. The objective is to strengthen awareness, build emotional connection, and positions them as India s leading platform for women s career growth and earning potential.

Campaign Goals:

1. Build Awareness: Drive national visibility for them as India s largest career platform to unlock women s work-life aspirations
2. Drive Connection: Create a powerful, relatable narrative that inspires women to take charge of their earning and growth potential
3. Encourage Action: Motivate women to sign up on HerKey s to explore sessions, opportunities, and community
4. Strengthen Brand Identity: Establish a distinct and memorable creative identity that aligns with HerKey s tone and purpose

Scope of Work: 1. Strategy Positioning

- Develop a strong brand narrative that articulates the brands mission and impact
- Identify key audience segments (career restarters, professionals seeking growth, freelancers, leaders)
- Craft the campaign strategy and positioning line that can scale across media and formats

2. Creative Concept Campaign Development

- Develop the campaign s central idea and creative platform, including key messaging, tone, and storytelling approach.




- Create the main campaign film (digital-first, adaptable to TV if required) and supporting short-form content for social, digital, and partner platforms
- Develop campaign copy, key visuals, and adaptations across media

3. Campaign Rollout

- Work with the brands internal teams to plan campaign phases (launch, engagement, sustain)
- Ensure creative consistency across all assets and channels
- Provide performance tracking and post-campaign evaluation

Key Messaging Pillars:

1. Earning Potential How they help women unlock, grow, and own their financial and professional journeys
2. Personalised Growth A career path that adapts to her goals, skills, and life stage
3. Community and Connection A space built for women, by women, where learning and opportunity come together

Tone and Creative Direction:

The campaign must feel

- Aspirational yet authentic grounded in real stories and ambitions
- Bold and up-to-date confident in voice, fresh in visual identity
- Inclusive and relatable reflecting women from diverse roles, regions, and stages.
- Emotionally resonant inspires belief, ownership, and pride.

Deliverables:

- Brand campaign strategy and positioning line
- Main campaign film (30 sec)
- 3-5 short digital edits and adaptations (Reels, YouTube Shorts, etc. )
- Key visuals and copy for digital, print, and OOH (if required)
- Campaign toolkit and creative playbook for internal and partner use
- Campaign performance and impact report

KPIs / Success Metrics:

- Increase in brand awareness and recall
- Growth in traffic and sign-ups during campaign period
- Increase in platform engagement (sessions and community participation)
- Earned media and social amplification
- Qualitative brand sentiment uplift

📌 Creative Agency Professional (Bengaluru)
🏢 SuperStuff
📍 Bengaluru