Job highlights

- Ensure all content aligns with brand identity,tone,and key business narratives . Should be able to have very quick turnaround on campaigns,creatives
- Proven experience in BFSI FinTech brands social media strategy & execution .
- LinkedIn (Primary): Thought leadership, product storytelling, customer success, and brand credibility
- X (Primary): Quick insights, industry commentary, and event participation
- YouTube (Ad hoc + repurposed content): Educational explainers, interviews, and product or use-case videos
- Instagram (Ad hoc + repurposed content): Create snackable, story-driven video content reels and quick clips highlighting products, people, and events in an engaging, B2B-friendly way
- Reddit (Ad hoc + repurposed content): Community engagement and niche discussions

Brief Requirements: 1. Discovery & Brand Immersion

- Understand the products, business model, target audience, and competitive landscape
- Conduct discussions with the marketing and product teams to gain insights into brand positioning, messaging, and key differentiators
- Audit existing content and social performance to identify strengths, gaps, and opportunities

2. Creative Strategy & Brainstorming

- Lead regular creative brainstorming sessions to develop current campaign ideas, storytelling angles, and content formats
- Translate product features and business outcomes into compelling B2B narratives tailored to platform audiences
- Define the brand s social voice and tone - ensuring consistency across all platforms
- Recommend new content series or thematic initiatives that align with brand goals and seasonal or industry trends

3. Multi-Channel Strategy & Execution

- Develop and own the overall social media strategy including content pillars, posting cadence, and engagement plan
- Create a monthly content calendar - covering all channels with platform-specific adaptations.

4. Content Creation & Management





- Oversee and execute end-to-end content creation - from ideation to publishing
- Draft high-quality, highly sticky B2B copy for posts, carousels, and video scripts
- Explore all content formats and make regular suggestions to stakeholders
- Collaborate with design teams (internal or external) for visual and motion content
- Repurpose long-form content (blogs, whitepapers, webinars) into short, shareable social posts
- Ensure all content aligns with brand identity, tone, and key business narratives
- Should be able to have very quick turnaround on campaigns, creatives

5. Engagement & Community Building

- Monitor and respond to engagement (comments, mentions, DMs) to foster relationships
- Identify opportunities for organic participation in relevant industry conversations and trends
- Support leadership team in personal branding and thought leadership amplification

6. Analytics & Optimization

- Track and analyze performance metrics - reach, engagement, CTR, follower growth, conversions
- Provide monthly insights reports summarizing performance, learnings, and recommendations
- Continuously refine strategy and creativity based on analytics and content performance

7. Collaboration & Workflow

- Conduct bi-weekly check-ins for content planning, feedback, and strategic alignment
- Maintain a shared tracker/calendar for transparency on upcoming posts, campaigns, and deadlines
- Collaborate cross-functionally with marketing, product, and design teams to align narratives

Deliverables:

- Initial comprehensive B2B social strategy document (once, during onboarding)
- Monthly content calendar (12-16 LinkedIn posts + supporting cross-platform content) - video +static
- Monthly performance report with analytics and insights
- Quarterly strategy review to refresh focus areas and campaign directions
- Posting and scheduling is NOT part of the mandate

Agency Requirements:

- Proven experience in BFSI FinTech brands social media strategy & execution
- Exposure to working with B2B brands
- Ability to deliver high-quality, insight-led content with quick turnaroun

📌 Creative Agency Professional (Mumbai)
🏢 SuperStuff
📍 Mumbai