Key Responsibilities

1. Copywriting & Creative Development

- Develop engaging headlines, taglines, product descriptions, campaign copy, and advertising concepts for consumer durable products.
- Create product-led communication highlighting features, benefits, USPs, and differentiators.
- Translate complex product specifications into straightforward, benefit-driven consumer messaging.
- Develop creative concepts and copy aligned with brand positioning, tone of voice, and campaign objectives.

2. Digital & E-commerce Content

- Write product descriptions, feature-benefit copy, landing page content, banners, and promotional messaging for e-commerce platforms.
- Develop content for product detail pages (PDPs), online marketplaces, websites, and digital catalogues.
- Create SEO-friendly product titles, descriptions, keywords, and supporting content.
- Adapt copy for multiple digital formats, aspect ratios, platforms, and customer touchpoints.

3. Social Media & Campaign Content

- Develop copy for social media campaigns, digital advertisements, promotional campaigns, and product launches.
- Write scripts for short-form videos, product demonstrations, explainer videos, and digital films.
- Create content for seasonal campaigns, festive promotions, new product launches, and retail activations.
- Adapt master campaign messaging into multiple versions for different channels and audiences.

4. Brand Consistency & Quality

- Ensure consistency in brand voice, messaging, grammar, and terminology across all deliverables.
- Work with creative designers, art directors, motion graphic designers, producers, and project managers to deliver integrated creative assets.
- Review and proofread copy for accuracy, clarity,



and adherence to brand guidelines.
- Incorporate feedback from clients and internal stakeholders while maintaining creative quality.

5. Research & Collaboration

- Research consumer trends, competitor communication, product categories, and audience behaviour.
- Collaborate with account management, creative, design, production, and digital teams.
- Ensure product claims, specifications, and promotional messaging are accurate and approved.
- Manage multiple briefs and deadlines while delivering high-quality content in a production-led environment.

Required Skills & Qualifications
- Bachelor's degree in English, Journalism, Mass Communication, Advertising, Marketing, or a related field.
- 3–6 years of experience in copywriting, advertising, creative agencies, or content production.
- Prior experience working on consumer durables, home appliances, consumer electronics, or technology brands is preferred.
- Strong command of written English, grammar, storytelling, and persuasive communication.
- Experience creating product-led copy, digital advertising content, e-commerce content, and campaign messaging.
- Ability to understand technical product features and convert them into consumer-friendly benefits.
- Strong research, proofreading, attention to detail, and time-management skills.




- Ability to manage multiple projects and work collaboratively in a fast-paced environment.

Preferred Experience Candidates who have worked on brands in categories such as:
- Home appliances: refrigerators, washing machines, air conditioners, microwaves, and kitchen appliances.
- Consumer electronics: televisions, audio systems, and personal electronics.
- Small domestic appliances: vacuum cleaners, air purifiers, coffee machines, and other household devices.
- Smart home products and connected consumer technology.

Experience with e-commerce platforms such as Amazon, Flipkart, and brand-owned websites is an advantage.

Key Competencies

- Creative thinking and storytelling
- Product and consumer understanding
- Strong written communication
- Brand voice adaptation
- Digital-first content development
- Attention to detail and copy accuracy
- Stakeholder management and collaboration
- Deadline management and adaptability

Success Measures
- Quality, accuracy, and creativity of copy delivered.
- Adherence to project timelines and production SLAs.
- Consistency with brand guidelines and client expectations.
- Ability to handle high-volume content requirements without compromising quality.
- Effectiveness of product messaging across digital, e-commerce, and campaign assets.

Ideal Candidate Profile
- A creative and detail-oriented Copywriter who combines strong writing skills with an understanding of consumer durable products. The candidate should be able to develop both creative campaign messaging and high-volume product content, collaborating closely with design and production teams to deliver effective, brand-consistent communication across multiple channels.

📌 Copywriter (Bengaluru)
🏢 Publicis Production
📍 Bengaluru