Job highlights

- Adapt a single campaign message across different channels,understanding how user intent and campaign goals shift with each medium
- Conduct research to understand target audience pain points,especially MSME business owners,and tailor messaging for maximum impact
- Proven experience in copywriting across multiple formats and channels
- Experience in the fintech industry is preferable

About BharatNXT Small businesses face operational cash flow challenges. BharatNXT bridges these gaps with on-demand financing options, streamlining payments (vendors, rent, taxes, utilities, etc.) and offering credit management tools to empower businesses. Since inception, we have unlocked over $1.5+ Bn in credit across 1.7+ Mn small businesses.

BharatNXT is part of the Google for AI startups cohort and featured in Forbes. Join our Marketing team and be part of a collaborative environment where your storytelling can connect with our users.

Role Overview

We are looking for an excellent and creative Copywriter who will own the voice of BharatNXT across all channels. You will be responsible for crafting compelling, high-converting copy for diverse formats including push notifications, SMS, WhatsApp messages, emails, social media captions & descriptions, SEO blogs, and video scripts. The ideal candidate can adapt messaging to suit different platforms while maintaining a consistent brand tone.

Key Responsibilities

- Write persuasive, engaging, and concise copy across multiple channels Push Notifications, SMS, WhatsApp, Email, Social Media, and Video scripts.




- Adapt a single campaign message across different channels, understanding how user intent and campaign goals shift with each medium.
- Collaborate with marketing, design, and product teams to ensure message alignment and brand consistency.
- Optimize copy for engagement, click-throughs, conversions, and other channel-specific performance metrics such CTR, open rates, response rates.
- Conduct research to understand target audience pain points, especially MSME business owners, and tailor messaging for maximum impact.
- Edit and proofread content to maintain quality, tone of voice, and error-free delivery within agreed timelines.

Skills & Qualifications Proven experience in copywriting across multiple formats and channels.

Strong understanding of cross-channel marketing and ability to adapt tone and style per platform.

Excellent command of English; knowledge of Hinglish or regional nuances is a plus.

Creative storytelling skills with a data-driven mindset for performance optimization.

Ability to work in a fast-paced setting with tight deadlines.

Experience in the fintech industry is preferable.

Experience writing for MSME-focused campaigns is preferable.

We are a small team of highly motivated people and want individuals with a strong sense of ownership and passion for their work. If you expect a 9-5, structured role this is not the place for you. But if you re ready to take on a steep learning curve in a fast-paced environment and build innovative content in the payment space, we d love to hear from you!

📌 Copywriter (Marketing Team) (Mumbai)
🏢 BharatNXT
📍 Mumbai