Digital Communications Lead

Bengaluru

About the Organisation:

The Azim Premji Foundation comprises of the Field Institutes, University and the Philanthropy.

The Field

Institutes and University work towards quality and equity of education in India, including in research, policy and continuing education. The Philanthropy provides financial support through multi-year grants to not-for-profit organizations outside of education, that serve the most vulnerable in our society. This integrated approach is towards our larger purpose of ‘contributing to a just, equitable, humane and sustainable society’, bringing our constitutional values to life.

Role description:

In line with the overall communications strategy and objectives, the person in this role is expected to develop, implement, track and optimize the digital communications strategy for the organization across all digital channels. It involves understanding the communication requirements of our three operating units - Field, University and the Philanthropy, to ensure an impactful experience for all internal and external stakeholders.

Responsibilities:

· Plan the digital content and strategy and its implementation, collaborating with the three Operating Units and their Communications teams.

· Plan, direct and execute the digital communications campaigns and tactics – across all digital channels – social media platforms, web, email.

· Manage the organisation's two websites, maintain and improve them, keeping best practices in mind.

· Optimize content for the website and social media platforms - working with various content formats such as blogs, videos, audio podcasts, etc. Manage and improve the social media quotient for the institution’s handles.

· Plan, monitor and execute all campaigns (web,



Search Engine Optimisation/Marketing (SEO/SEM), database, email, social media and display advertising) using Google Ad Network, Facebook, YouTube, LinkedIn and Instagram. Customize messages for regular social media posting.

· Track and measure the website traffic flow; leverage SEO, Google analytics; provide internal reports on a regular basis.

· Implement and analyze performance metrics, measure and assess goals vis-à-vis Return on Investment (ROI)/Key Performance Indicators (KPIs), devise experiments and conversion tests.

· Execute new and creative collaborations among technologies and platforms for best impact.

Skills:

· Proven work experience in digital marketing. Ability to lead an integrated digital marketing strategy from concept to execution to deliver agreed outcomes.

· Ability to collaborate across the Operating Units of the organization and within the Communications function.

· Demonstrated experience leading and managing SEO/SEM, database marketing, email, social media and/or display advertising campaigns.

· Knowledge of website analytics tools (e.g., Google Analytics, MailChimp for db mail management).

· Strong analytical skills and data-driven thinking.

· A robust grasp of current digital marketing tools and strategies; up to date with the latest trends and best practices in online marketing and measurement.

· An understanding of visual tools like Photoshop, Canva will be a plus.

Eligibility:

· Specialization in Communications/Marketing/Digital Marketing

· Around 10 years communications/marketing experience with at least 5 in digital marketing

· Experience of leading and managing a team of digital marketeers

· Location – Bangalore

Contact: Suitable, interested candidates may write to [email protected]

📌 Communications Specialist (Bengaluru)
🏢 Azim Premji Foundation
📍 Bengaluru