Business Development Manager – Performance Marketing

Location: Delhi NCR / Mumbai

Experience: 3–7 years

Employment Type: Full-time

Industry: Digital Marketing / Performance Marketing / Advertising

Function: Business Development / Sales

About the Role

We are looking for a Business Development Manager to drive new client acquisition and revenue growth for our performance marketing business.

The ideal candidate will have robust experience in B2B business development within a digital/performance marketing agency, media agency, ad-tech company or related environment, with the ability to engage senior decision-makers and convert business opportunities into long-term client relationships.

You will be responsible for identifying prospective clients, building a strong sales pipeline, understanding their business and marketing objectives, presenting relevant performance marketing solutions, negotiating commercials and closing deals.

Our key client categories include BFSI, Healthcare, OTT/Media & Entertainment, Fintech, Consumer Internet, E-commerce and other digital-first businesses.

Key Responsibilities

- Current Business Development

- Identify and develop new business opportunities across target industries and accounts.
- Build a healthy pipeline through cold outreach, LinkedIn, email, referrals, networking, industry events and existing relationships.
- Research prospective companies, understand their business objectives and identify opportunities where performance marketing can drive measurable growth.
- Develop relationships with decision-makers across Marketing, Digital, Growth, Acquisition, Product and Business teams.

2. Sales & Revenue Ownership

- Own the complete sales cycle from prospecting and lead generation to discovery, proposal,



negotiation and closure.
- Conduct discovery meetings to understand client objectives, acquisition challenges, budgets, KPIs and decision-making processes.
- Work with internal performance marketing, strategy, creative and analytics teams to develop relevant solutions and proposals.
- Present performance marketing strategies, case studies, media plans and commercial proposals to prospective clients.
- Negotiate commercials and close new accounts while maintaining healthy business margins.

3. Industry & Solution Selling

- Develop a strong understanding of performance marketing solutions including lead generation, customer acquisition, paid media, Google Ads, Meta, programmatic, affiliate marketing, remarketing and full-funnel acquisition.
- Understand business metrics such as CPL, CPA, CAC, ROAS, conversion rate, lead quality and customer acquisition.
- Be comfortable discussing performance marketing with senior marketing and business stakeholders.
- Build deeper expertise in verticals such as BFSI, Healthcare, OTT and other high-growth digital businesses.

4. Relationship Management & Account Growth

- Build strong, long-term relationships with clients and key stakeholders.
- Identify opportunities for upselling, cross-selling and increasing account value.




- Work closely with the account management and delivery teams to ensure a smooth transition after closure.
- Stay connected with clients to identify upcoming campaigns, budgets and business requirements.

5. Pipeline & Reporting

- Maintain accurate records of leads, opportunities, proposals, follow-ups and closures in CRM.
- Track key sales metrics including pipeline value, conversion rates, revenue and sales cycle.
- Provide regular updates and forecasts to the management team.
- Consistently work towards monthly, quarterly and annual revenue targets.

What We're Looking For

- 3–7 years of experience in Business Development / Sales, preferably within a digital marketing, performance marketing, media, advertising, ad-tech or mar-tech company.
- Proven experience in B2B client acquisition and closing new business.
- Strong understanding of digital marketing and performance marketing.
- Experience selling to BFSI, Healthcare, OTT, Media & Entertainment, Fintech, E-commerce or other enterprise/digital-first brands will be an advantage.
- Existing relationships with marketing, digital, growth or acquisition decision-makers will be a strong plus.
- Excellent communication, presentation and negotiation skills.
- Strong commercial understanding and ability to articulate business value rather than simply sell services.
- Ability to independently prospect, create opportunities and drive deals to closure.
- Robust follow-up discipline and pipeline management skills.
- Comfortable working with senior stakeholders and presenting to CXO/VP/Director-level audiences.
- Self-driven, target-oriented and comfortable working in a fast-paced environment.

If interested, please share your resume at [email protected]

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