Job highlights

- Education: . B E /B Tech in Electronics,Electrical,Instrumentation,or Mechatronics

- MBA in Marketing or Technology Management (preferred).

- Experience: . 4-6 years of experience working with OEMs,research laboratories,or system integrators

Key Responsibilities:

Sales &

- Business Development:

- Identify, pursue, and acquire new customers for Test &
- Measurement (T&M;) instruments and Automated Test Equipment (ATE) solutions.

- Manage the complete sales cycle from lead generation and qualification to proposal creation, negotiation, and deal closure.

- Develop and maintain key customer accounts across sectors such as automotive, EV, electronics, defence, pharma, and academia.

- Prepare accurate sales forecasts and consistently achieve monthly and quarterly revenue targets.

Solution Selling:

- Understand customer testing requirements and recommend the most suitable T&M; products and solutions.

- Collaborate with application engineers to design and deliver complete ATE systems including hardware, software, and automation components.

- Conduct technical demonstrations, proof-of-concept trials, and deliver detailed techno-commercial presentations to customers.

Cross-Selling &

- Strategic Upselling:

- Analyze customer purchase patterns and identify opportunities for bundled offerings, add-ons, or ATE system upgrades.

- Promote modular tester platforms and scalable solutions for high-demand applications such as EV battery testing and PCB functional testing.

Channel &

- OEM Coordination:

- Coordinate with leading T&M; OEMs such as Hioki, Yokogawa, Keysight, GW Instek, and Rohde &
- Schwarz for pricing, inventory, and technical support.





- Collaborate with premium ATE partners like Chroma and NI, as well as internal technical teams, to develop customized test solutions.

- Engage with system integrators and channel partners to expand market reach and strengthen sales networks.

Customer Relationship Management:

- Build and maintain strong, long-term relationships with R&D; heads, production managers, and procurement teams.

- Coordinate post-sales support activities including calibration services, AMC contracts, and spare part management to ensure high customer satisfaction.

Required Qualifications &

- Experience:

Education:

- B. E. /B. Tech in Electronics, Electrical, Instrumentation, or Mechatronics.

- MBA in Marketing or Technology Management (preferred).

Experience:

- 4-6 years of experience working with OEMs, research laboratories, or system integrators.

- Proven track record in solution selling, proposal development, and customer relationship management.

Technical Skills:

- Hands-on exposure to LabVIEW, NI TestBench, or Python-based test systems (advantageous).

- Strong understanding of industrial communication protocols, measurement systems, and test automation processes.

- Ability to clearly articulate complex technical solutions to non-technical stakeholders.

Advantages:

- Competitive salary package with performance-based incentives.

- Vehicle allowance or access to a company-provided vehicle.

- Professional development programs and technical training opportunities.

- Travel allowance for client visits and business-related travel.

- Opportunity to work with a market leader in the industrial automation sector.

📌 Business Development - ATE Professional (Ahmedabad)
🏢 Lubi Electronics
📍 Ahmedabad