Company Description

SourceTrace is a leading provider of digital solutions for agriculture and food businesses, helping organizations digitize agricultural operations, improve supply chain efficiency, and strengthen transparency and traceability across global food value chains.

Through its SaaS-based agricultural value chain management solutions, SourceTrace supports farmer and farm management, procurement, traceability, certification, sustainability monitoring, and data-driven decision-making. With a presence across 37 countries, SourceTrace works with agricultural enterprises and organizations to build more efficient, transparent, and sustainable supply chains.

Role Description

We are looking for an experienced and results-driven Business Development Associate to join our team in Coimbatore. This is a full-time, work-from-office position focused on generating new business opportunities and supporting SourceTrace's growth across domestic and international markets.

The ideal candidate will have strong experience in outbound sales, cold calling, email prospecting, lead generation, and technology-driven sales outreach.

Key Responsibilities:

- Identify and engage potential customers across domestic and international markets through cold calling, email outreach, networking, and targeted prospecting.
- Research prospective companies, identify relevant decision-makers, and generate qualified leads.
- Build and maintain a healthy sales pipeline through consistent follow-ups and prospect engagement.
- Understand prospective customers' business requirements and effectively communicate the value of SourceTrace's solutions.
- Schedule product demonstrations and coordinate with internal teams to progress business opportunities.
- Maintain accurate lead information, prospect interactions, and sales activities in CRM systems.
- Support sales reporting,



pipeline reviews, and ongoing business development initiatives.
- Stay informed about agritech industry developments, competitor activities, and emerging sales and AI technologies.

Qualifications

- 3 - 4 years of relevant experience in business development, inside sales, lead generation, or B2B technology sales. Freshers will not be considered.
- Proven experience in domestic and international cold calling, email prospecting, and outbound lead generation.
- Solid communication and interpersonal skills, with the confidence to engage with business decision-makers.
- Intermediate to advanced familiarity with sales intelligence, prospecting, and AI-powered tools such as Apollo, Lusha, Claude, and Grok.
- Experience in managing prospect databases, CRM tools, sales pipelines, and follow-up activities.
- Ability to research target industries, identify business opportunities, and qualify potential customers.
- Bachelor's degree in Business, Marketing, Information Technology, Agribusiness, or a related discipline.
- Prior experience in Agritech, SaaS, agricultural supply chains, or related technology industries will be an added advantage.
- Self-motivated, target-oriented, and comfortable working in a collaborative, fast-paced environment.
- Willingness to travel for client meetings, industry events, or field visits when required.

What We Offer

- Exposure to domestic and international markets and enterprise customers.
- Structured onboarding, product training, and ongoing mentorship.
- Competitive compensation with performance-based incentives.
- Opportunities for professional growth within the sales function.
- An opportunity to contribute to the digital transformation of agriculture and food supply chains.

Job Location: Coimbatore, Tamil Nadu

Work Mode: Work from Office (On-site)

Employment Type: Full-time

Experience Required: 3–4 years

📌 Business Development Associate (Coimbatore)
🏢 SourceTrace
📍 Coimbatore