: Branding &

- Marketing Officer

Company: AIMRPx

Industry: Business Advisory, Finance &

- Innovation Support

Role Type: Equity-Only Founding Team Position

Work Mode: Remote / Hybrid

Commitment: 20–25 hours per week

About AIMRPx

AIMRPx is a business advisory, finance, research, and innovation support venture focused on helping startups, entrepreneurs, and MSMEs through business consulting, financial planning, funding and grant assistance, market research, innovation support, and professional training.

We are looking for a Branding &

- Marketing Officer to build AIMRPx's brand identity, strengthen its market presence, generate qualified business leads, and develop a consistent marketing system that drives client acquisition and long-term growth.

Key Roles &
- Responsibilities

- Brand Strategy &
- Positioning: Develop AIMRPx's brand identity, messaging, value proposition, and market positioning across business consulting, financial advisory, funding support, research, and innovation services.
- Digital Branding &
- Content Marketing: Plan and coordinate professional content, educational posts, videos, founder branding, case studies, client success stories, and service explainers across LinkedIn, Instagram, YouTube, Facebook, and other relevant channels.
- Marketing Strategy &
- Campaign Execution: Develop and execute integrated marketing campaigns to reach startup founders, entrepreneurs, MSMEs, business owners, professionals, and potential institutional clients.
- Lead Generation &
- Marketing Funnels: Build lead-generation systems through digital campaigns, landing pages, email marketing, WhatsApp outreach, professional communities, webinars, and relevant business networks.
- Founder &
- Professional Branding:



Support the branding of AIMRPx's founders and key professionals through thought leadership, personal branding, expert content, interviews, and professional networking.
- Partnerships &
- Ground-Level Marketing: Identify and develop relationships with incubators, industry associations, business communities, educational institutions, financial professionals, and other relevant stakeholders.
- Service Marketing &
- Conversion Support: Translate AIMRPx's consulting, funding, research, and training offerings into clear service propositions, marketing materials, presentations, and campaigns that generate enquiries and support conversions.
- Marketing Analytics &
- Performance: Track lead volume, engagement, conversion rates, campaign ROI, website performance, and customer acquisition metrics. Use the data to improve marketing effectiveness.
- Events, Webinars &
- Community Building: Support business workshops, founder sessions, training programs, networking events, and online communities to strengthen brand credibility and generate qualified prospects.
- Marketing Systems &
- Team Coordination: Establish content calendars, campaign workflows, reporting dashboards, brand guidelines, and repeatable processes to maintain consistent marketing execution.

Ideal Candidate
- Experience in branding, digital marketing, growth marketing, communications, or go-to-market execution.




- Strong understanding of brand positioning, content strategy, lead generation, marketing funnels, and campaign analytics.
- Ability to communicate complex business, financial, and innovation-related services in a clear and compelling way.
- Familiarity with LinkedIn marketing, founder branding, B2B marketing, and professional audience acquisition is preferred.
- Experience in consulting, financial services, startup ecosystems, MSME advisory, or skilled services is an advantage.
- Strong execution skills, creativity, analytical thinking, and an ownership-driven mindset.

Equity-Only Engagement Terms
- This is an equity-only founding team opportunity, with no fixed salary at the current stage.
- Expected commitment: 20–25 hours per week.
- No guaranteed immediate cash compensation. Any future salary arrangement will depend on funding, revenue, and mutual agreement.
- Equity will be discussed based on expertise, contribution, responsibilities, demonstrated results, and long-term commitment.
- Core founding team equity will be subject to a five-year vesting structure and mutually agreed terms.
- The selected candidate will have the opportunity to shape AIMRPx's brand identity, marketing systems, client acquisition strategy, and long-term growth.

Application Process Interested candidates should share their updated CV or LinkedIn profile, along with examples of brands or campaigns they have worked on, content portfolios, marketing funnels, or measurable lead-generation results.

Shortlisted candidates will proceed through strategic discussions and a collaborative evaluation before any founding team agreement.

Skills: branding,campaigns,brand identity

📌 Branding and marketing Officer (Part-time, Equity only, AIMRPx) (India)
🏢 PD Consulting
📍 India