We’re Hiring | Brand Strategist – FMCG

We are looking for a strategic and consumer-centric Brand Strategist with proven experience in the FMCG sector, particularly in categories such as Dairy, Bread & Bakery, and other food brands.

Key Responsibilities & Requirements:

- Conduct market research, consumer insights, category analysis, and competitor mapping.
- Develop brand positioning, differentiation, and long-term brand growth strategies.
- Plan Go-to-Market (GTM) strategies for recent product launches.
- Define communication routes, brand narratives, and campaign strategies.
- Build comprehensive roadmaps for new launches, from market understanding to communication rollout.
- Translate business objectives and consumer insights into actionable brand strategies.
- Develop strategic briefs and work closely with creative, digital,



and marketing teams to execute brand initiatives.
- Identify category opportunities, emerging trends, and consumer behaviour patterns to drive brand growth.

Mandatory Criteria

- Prior experience working with a creative, digital, or advertising agency is mandatory.
- Experience handling FMCG brands, preferably in dairy, bread, bakery, or related food categories.
- Strong strategic thinking, research, planning, presentation, and client management skills.

? Interested candidates can share their CVs along with relevant brand strategy portfolios a [email protected]

#Hiring #BrandStrategist #FMCGJobs #BrandStrategy #MarketResearch #GTMStrategy #ProductLaunch

📌 Brand Strategist /Brand Consultant | FMCG Background | FMCG brands + Agency experience (mandatory) | 7+ yrs (Noida)
🏢 Sociapa
📍 Noida