Job highlights

- Bonus: experience with mass awareness or large-scale campaigns

Role not for you, but know the perfect person for itRefer a friend, and make Rs 10K if successfully placed :) Refer & Earn! About the Company: This pioneering digital-first education platform is leveraging innovative technology and delivers interactive, personalized learning experiences for students nationwide. The company s mission is to make quality education accessible anytime, anywhere, creating measurable learning impact at scale.

Role Summary: We are seeking a agile Brand & Communications Leader to drive high-impact, social-first brand initiatives across platforms. The role requires a digital-native marketer who thrives in high-speed environments, understands youth culture, online virality, and can build brand love in a cluttered digital space.

Key Responsibilities:

Amplification:

- Identify, craft, and elevate compelling brand stories highlighting student, teacher, and product successes.
- Define and lead brand strategy, including positioning, tone of voice, and visual identity across channels.
- Leverage cultural insights and trends to keep brand narratives relevant and resonant.

Communication:

- Lead social-first campaigns across YouTube, Instagram, Meta, Twitter, and emerging platforms.
- Design cohesive brand campaigns to build awareness, engagement, and brand love.
- Collaborate with Performance Marketing, Product, and Content teams to ensure aligned messaging.




- Manage internal teams and agency partners for efficient campaign execution with consistent brand voice.

Virality:

- Drive organic reach and sharing through innovative campaigns and influencer/creator engagement.
- Track brand health metrics (awareness, salience, affinity, virality) and use insights to iterate campaigns.
- Apply data-driven evaluation methods to improve campaign performance and reach.

Qualifications:

- 5 12 years in brand communications at digital-first or tech-enabled consumer brands.
- Proven track record in social-led brand building, virality, and youth-targeted campaigns.
- Strong creative instincts paired with analytical rigor.
- Bonus: experience with mass awareness or large-scale campaigns.

Key Competencies:

- Digital brand strategy and social-first storytelling.
- Trend and culture mapping for relevance.
- Influencer and community engagement.
- Campaign leadership and performance tracking.
- Cross-functional collaboration with growth, product, and content teams.

Behavioral Competencies:

- Ownership mindset and entrepreneurial spirit.
- Deep consumer empathy.
- Bias for action and adaptability.
- Balance of creative thinking and data-driven decision-making.
- Ability to influence stakeholders and inspire teams.
- Awareness of youth, digital, and internet trends.

Why Join:

- Work closely with founders and senior leaders to shape brand DNA.
- Deliver measurable learning impact for millions of students nationwide.
- High autonomy, ownership, and performance-driven role.
- Opportunity for long-term growth and wealth creation.

📌 Brand & Communications Lead (Bengaluru)
🏢 SuperStuff
📍 Bengaluru