B2B Lead Generation Executive – Prospect Research & Sales Outreach

We are looking for a detail-oriented B2B Lead Generation Executive to identify potential business customers, research key decision-makers, build accurate prospect databases, and generate qualified sales opportunities through targeted outreach.

In this role, you will research businesses based on industry, location, company size, business needs, and buying signals. You will use lead generation tools, professional networking platforms, email outreach, and follow-up strategies to connect with relevant prospects and support the sales team.

The focus is on lead quality, relevant conversations, and qualified sales opportunities—not simply building large contact lists.

What You’ll Do1. B2B Prospect Research

- Research target businesses based on industry, location, company size, service requirements, and ideal customer profile.
- Identify potential customers using Google Search, Google Maps, business directories, LinkedIn, and lead generation platforms.
- Look for buying signals, business expansion, hiring activity, and other indicators that suggest a potential need for our services.
- Build targeted prospect lists aligned with business objectives and sales priorities.

1. Decision-Maker Identification & Data Verification

- Identify relevant decision-makers, including Founders, CEOs, Directors, Business Owners, and Marketing Heads.
- Find and verify professional contact details, including business email addresses, phone numbers, LinkedIn profiles, and company information.
- Use prospecting and email verification tools to improve data accuracy.
- Research company websites and business profiles to understand each prospect’s services, market, and potential requirements.
- Maintain accurate contact records and remove duplicate, invalid, or outdated information.

1. Lead Database Building & Management

- Build, clean, organize, and segment B2B prospect databases.
- Categorize leads by industry, location, company size, decision-maker role, and potential service requirements.
- Maintain consistent data quality across spreadsheets and CRM systems.
- Update prospect information as new details become available.
- Ensure the sales team receives organized, relevant, and usable lead data.

1. Outreach & Follow-Up





- Run personalized cold email and LinkedIn outreach campaigns to relevant business prospects.
- Use WhatsApp for professional follow-ups where appropriate and permitted.
- Personalize outreach based on the prospect’s business, role, potential challenges, and service needs.
- Manage follow-up sequences for prospects who have not responded.
- Respond professionally to enquiries and maintain consistent communication with interested prospects.
- Use AI research and outreach tools to improve personalization and productivity without compromising message quality.

1. Lead Qualification & Sales Coordination

- Review prospect responses to identify genuine interest and potential business opportunities.
- Qualify leads based on their requirements, relevance, interest, and fit with the services offered.
- Schedule meetings with interested prospects or transfer qualified leads to the sales team.
- Record conversations, lead status, next steps, and follow-up dates in the CRM or tracking sheet.
- Coordinate with the sales team to understand which leads convert and refine prospecting criteria accordingly.

1. Performance Tracking & Optimization

- Track prospects researched, verified contacts, outreach activity, responses, meetings booked, and qualified leads.
- Test new industries, target audiences, prospecting sources, and messaging approaches.
- Identify which channels and research methods generate the best-quality opportunities.
- Use feedback from the sales team to improve targeting, qualification, and lead generation processes.
- Maintain regular reports on lead quality, outreach performance, and sales pipeline contribution.

Tools & Platforms
- Apollo.io
- LinkedIn Sales Navigator
- Google Search and Google Maps
- Business directories and company websites
- Email finding and verification tools
- CRM and lead management systems
- Excel and Google Sheets
- AI-powered research, data enrichment, and outreach tools

Experience Experience in B2B lead generation, prospect research, sales development,



cold outreach, appointment setting, or business development is preferred.

Candidates with practical skills in identifying target businesses, finding decision-makers, verifying contact information, and generating qualified leads are encouraged to apply.

Who Can Apply

- Freshers and experienced candidates interested in B2B lead generation and sales research.
- Candidates who can research businesses and identify relevant prospects.
- Individuals who understand how to find decision-makers and verify business contact details.
- Candidates with an interest in cold email, LinkedIn outreach, and lead follow-up.
- People who are comfortable using spreadsheets, CRM systems, and online research tools.
- Individuals who can write clear, skilled business messages in English.
- Candidates who are organized, detail-oriented, and consistent with follow-ups.
- People who are willing to learn new lead generation platforms, AI tools, and qualification methods.

Skills Required
- B2B lead generation and prospect research
- Target audience and ideal customer profile identification
- Decision-maker research and contact verification
- Lead database building, cleaning, and segmentation
- Cold email and LinkedIn outreach
- Personalized messaging and follow-up management
- Basic lead qualification and appointment setting
- CRM and Excel/Google Sheets management
- Data accuracy and attention to detail
- AI-powered research and outreach tools
- Communication and time management
- Analytical thinking and continuous improvement

Role Objective & Success Metrics Success in this role is measured by:
- Accurate, relevant, and well-segmented prospect databases.
- Verified contact details for the right decision-makers.
- Meaningful responses and qualified sales conversations.
- Relevant meetings booked and qualified leads passed to sales.
- Consistent follow-ups and reliable CRM records.
- Improved lead quality through testing, sales feedback, and ongoing optimization—not simply the size of the database.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits

- Cell phone reimbursement
- Food provided

Ability to commute/relocate:
- Anand Vihar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 B Lead Generation Executive (Anand Vihar)
🏢 Web5G Technology
📍 Anand Vihar