Factspan Overview:

Factspan is a pure play data and analytics services organization. We partner with fortune 500 enterprises to build an analytics center of excellence, generating insights and solutions from raw data to solve business challenges, make strategic recommendations and implement new processes that help them succeed. With offices in USA, Canada, UK, Europe & India; we use a global delivery model to service our customers.

Our customers include industry leaders from Retail, Media & Entertainment, Hospitality, and Logistic & Supply Chain.

About the Role

We are seeking a high-caliber, net-new pipeline-driven AVP / VP of Partnership & Marketing to architect, execute, and scale our B2B demand generation engine. In this strategic leadership role, you will be entirely focused on accelerating qualified lead generation and pipeline velocity through two primary levers: deep strategic alliances with major technology ecosystems (e.g., AWS, Azure, GCP, Snowflake, Databricks) and highly targeted Account-Based Marketing (ABM) campaigns.

You will own the bridge between our cutting-edge Data & AI service offerings and enterprise clients looking to modernise their tech stacks. The ideal candidate brings a data-driven approach to marketing automation and AI-driven workflows, combined with a proven track record of monetizing partner networks within the professional services or IT consulting landscape.

What You’ll Do

1. Strategic Partnerships & Co-Selling

- Ecosystem Pipeline Generation: Identify, build, and scale commercial relationships with premier cloud providers (AWS, Azure, GCP) and data/AI platform partners (Snowflake, Databricks, Microsoft, OpenAI) to secure inbound service leads.
- Joint Go-To-Market (GTM): Architect and execute co-marketing plans with tier-1 partners, driving high-impact webinars, roundtables, and co-authored thought leadership that capture enterprise buyer intent.




- Partner Tier Optimization: Drive our standing within partner tier frameworks (e.g., achieving Premier/Elite competencies), unlocking internal referral mechanisms, partner-led funding programs (MDF), and co-sell opportunities.
- Alliance Enablement: Equipping cloud partner account managers (PAMs) and enterprise sellers with clear sales plays, case studies, and distinct value propositions regarding our AI implementation capabilities.

2. Growth Marketing & Enterprise Lead Generation

- Pipeline Acceleration: Own the quarterly and annual lead generation quotas, converting marketing and partner investments into highly qualified opportunities (MQLs/SQLs).
- Account-Based Marketing (ABM): Design multi-channel hyper-targeted ABM campaigns tailored to Fortune 500 / Global 2000 logos, positioning our custom AI framework, MLops, and data engineering solutions.
- Modern Growth Stack Execution: Direct data-driven campaigns spanning content marketing, SEO/SEM, organic search, paid media, and industry-specific events.
- AI-Enhanced Operations: Inject AI-driven personalization, advanced marketing automation tools, and predictive intent data platforms (e.g., 6sense, Demandbase, HubSpot, Salesforce) into the everyday lead routing workflow.

3. Leadership & Cross-Functional Alignment

- Team Leadership: Lead, mentor, and evaluate a lean, high-performing team of Inside Sales, Marketing, and demand generation specialists.
- Sales-Marketing Interlock:



Maintain strict SLA alignment with the enterprise sales team on lead definitions, lead scoring thresholds, and quick-response follow-up timelines.
- ROI Data Governance: Track, analyze, and present key performance metrics (CAC, LTV, MQL-to-SQL conversion, Partner-Influenced Revenue) to executive stakeholders, shifting budgets rapidly to top-performing channels.

Key Performance Indicators (KPIs)

- Partner-Sourced Pipeline: Total dollar value of qualified sales opportunities originated directly via cloud and technology partners.
- Marketing Qualified Leads (MQLs) / Sales Qualified Leads (SQLs): Volume and conversion rate of enterprise leads into active pipeline opportunities.
- Customer Acquisition Cost (CAC) Efficiency: Cost optimization per channel, maximizing return on marketing spend (ROAS).
- Partner-Influenced Revenue: Percentage of total closed-won annual contract value (ACV) touched by marketing or alliance programs.

What We’re Looking For

Experience & Expertise

- Education: Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field (MBA preferred).
- Experience: 15+ years of B2B marketing and/or channel management experience, with a minimum of 4+ years in a senior leadership role inside an IT consulting, qualified services, or Data & AI services firm.
- Industry Fluency: Profound understanding of cloud infrastructure ecosystems (AWS, Azure, GCP) and modern data/AI concepts (Generative AI, LLMs, data warehousing, business intelligence).
- MarTech Proficiency: Hands-on experience scaling CRM platforms (Salesforce) and marketing automation ecosystems with a clear understanding of intent-data frameworks.
- Commercial Acumen: Exceptional negotiation, relationship-building, and public presentation skills, with a history of converting abstract tech alliances into structured revenue streams.

📌 AVP - Partnership & Marketing (Bengaluru)
🏢 Factspan
📍 Bengaluru