The Associate Marketing Manager – Customer Engagement is responsible for developing and delivering event strategies that drive business growth, customer engagement, education, brand preference, and commercial outcomes.

Beyond event execution, this role serves as the strategic architect of customer experiences. The individual will partner with commercial, clinical, and leadership teams to identify business challenges and opportunities, define desired behavioral outcomes, establish learning objectives, segment target audiences, and design event platforms that deliver measurable impact.

The successful candidate will combine strategic thinking with flawless execution, translating business priorities into compelling educational programs, customer experiences, conferences, workshops, advisory boards, open days, leadership events, product launches, and engagement initiatives that influence customer behavior and accelerate organizational goals.

This individual must be able to move seamlessly between strategy development, stakeholder consultation, experience design, budget management, agency leadership, and event delivery

Role expectations

- Lead the end-to-end strategy, planning, and execution of regional and national events, including conferences, scientific meetings, customer engagement programs, product launches, workshops, open days, leadership events, and internal meetings.
- Partner with Marketing, Sales, Clinical, Professional Affairs, and Leadership teams to identify business opportunities, performance gaps, customer needs, and strategic priorities that can be addressed through high-impact event platforms.
- Define clear event objectives, target audiences, learning outcomes, engagement goals, success metrics, and commercial outcomes, ensuring every event is designed with a measurable business purpose.
- Develop audience-centric event strategies and end-to-end customer journeys by understanding customer needs, barriers, motivations, and desired behavioural outcomes.
- Design event concepts, content architecture, agenda structures, faculty strategies, engagement approaches, and follow-up plans that with brand strategy, capability-building needs, and commercial priorities.
- Advise stakeholders on the most effective engagement approach, determining when an event, workshop, digital activation, or alternative solution will deliver the greatest business impact.
- Translate strategy into flawless execution by managing all event operations, including venue sourcing, agency and vendor management, contracting, registration,



attendee management, travel coordination, production, and onsite delivery.
- Collaborate cross-functionally with Marketing, Sales, Finance, Legal, Procurement, Leadership teams, and external partners to ensure seamless execution, stakeholder alignment, and compliance with company policies and governance requirements.
- Drive exceptional customer experiences by ensuring all event touchpoints, communications, branding, content, and engagement activities consistently reinforce strategic messages and brand standards.
- Manage event budgets, forecasts, purchase orders, vendor negotiations, payments, and reconciliation processes while optimizing investment efficiency and cost effectiveness.
- Develop and maintain comprehensive project plans, timelines, risk mitigation frameworks, and governance processes to ensure delivery against objectives, timelines, and budgets.
- Establish measurement frameworks and reporting mechanisms to evaluate attendee engagement, learning effectiveness, lead generation, customer progression, stakeholder satisfaction, ROI, and overall business impact.
- Create dashboards and performance reporting tools to provide actionable insights, inform future event strategies, and continuously improve program effectiveness.
- Foster a culture of innovation and continuous improvement by identifying opportunities to enhance event formats, elevate customer experiences, streamline processes, and maximize return on investment.
- Serve as the central point of accountability throughout the event lifecycle, proactively resolving challenges and ensuring successful delivery of strategic objectives and business outcomes.

Additional Responsibilities

- Develop content and agenda frameworks that ensure every session contributes to defined learning objectives and attendee outcomes.
- Create attendee journey maps detailing pre-event engagement, in-event experience, and post-event activation.
- Apply adult learning principles and customer engagement best practices to improve knowledge retention and participant action.
- Identify opportunities to leverage events as a vehicle for customer acquisition,



customer activation, customer development, loyalty building, advocacy creation, and brand preference.
- Translate business goals into measurable event KPIs, including awareness, engagement, lead generation, learning effectiveness, customer progression, utilization, adoption, and revenue impact.

Skills & Competencies

- Strong expertise in event strategy, planning, and execution
- Exceptional project management and organizational skills
- Proven ability to manage multiple large-scale events simultaneously
- Strong stakeholder management and cross-functional collaboration skills
- Event branding, customer experience design, and engagement planning
- Vendor, agency, and supplier management
- Budget planning, financial tracking, and cost optimization
- Risk management and problem-solving under pressure
- Strong communication, presentation, and negotiation skills
- Analytics, reporting, measurement, and ROI tracking
- Advanced proficiency in Microsoft Office (Excel, PowerPoint, Word)
- Dashboarding and event performance reporting capabilities
- Attention to detail with a strong focus on executional excellence
- Strategic event architecture and experience design.
- Learning journey development and adult education principles.
- Customer segmentation and audience strategy.
- Business objective mapping and KPI development.
- Ability to translate commercial challenges into engagement programs.
- Executive-level consulting and stakeholder influence.
- Solid understanding of customer behavior and engagement strategy.
- Experience developing measurable educational and behavioral outcomes.
- Exceptional storytelling and experience design capabilities.

Experience

- 6+ years of experience in Event Management, Event Marketing, Experiential Marketing, Corporate Events, or Field Marketing roles.
- Significant experience managing end-to-end events within a corporate environment.
- Experience working with senior leadership and cross-functional commercial teams.
- Prior agency experience is advantageous; however, candidates who have transitioned into and successfully operated within corporate event management roles will be preferred.
- Demonstrated success in planning and executing large-scale customer-facing events, conferences, roadshows, product launches, and executive engagements.
- Proven experience managing budgets, agencies, vendors, and event performance measurement.
- Strong strategic thinking combined with hands-on execution capability.

📌 Associate Marketing Manager – Customer Engagement | MNC || CTC upto 20 LPA (Mumbai)
🏢 Talentiser
📍 Mumbai