15 Oct
|
East India Hotels (EIH)
|
Gurugram
15 Oct
East India Hotels (EIH)
Gurugram
Job highlights
- . Solid cross-functional coordination skills,with the ability to keep multiple stakeholders and timelines on track. Education . Graduate degree in Marketing,MassCommunication,Business Administration or a related discipline
- a postgraduatequalification in Marketing is preferred. Key Internal Relationships
Assistant Manager Marketing Oberoi Hotels Resorts (Leisure Cluster) Purpose of the Role The Assistant Manager Marketing Oberoi Hotels Resorts (Leisure Cluster) owns end-to-end day-to-day marketing execution for Oberoi's leisure cluster properties - across hotel and brand campaigns, digital and website content, CRM and direct marketing, social media, integrated and performance marketing campaigns, sales enablement collaterals and individual hotel content development. The role translates brand strategy set by the Brand Head into consistent, high-quality execution across every channel and touchpoint for the leisure portfolio.
The incumbent works closely with the Brand Head on planning and prioritization, and coordinates extensively with Digital Marketing, CRM/Loyalty, Creative and hotel-level teams, as well as external agencies and vendors, to deliver campaigns on time and on brand. This is a hands-on, multi-channel execution role suited to someone comfortable owning delivery across a wide range of marketing disciplines simultaneously.
Key Responsibilities
Brand HotelMarketing
- Develop and execute hotel-specific marketingcampaigns for leisure cluster hotels, ensuring alignment with brand guidelinesand each hotel's positioning.
- Manage the development and execution of printand digital advertisement assets for the cluster.
- Execute guest-facing marketing collateral inline with brand guidelines - lobby posters, TV creatives, tent cards,experience and activity collateral, and WhatsApp creatives.
- Build and execute collaterals for topical daysand occasions relevant to the hotels and their audiences.
Digital MarketingWebsite Management
- Own website updates and content development forleisure cluster properties, ensuring accuracy, freshness and brand alignment.
- Conduct regular website audits to identifycontent gaps, inconsistencies or issues requiring correction.
- Develop and maintain website FAQ content.
- Drive SEO implementation and optimisationthrough structured content development.
- Develop blogs and web stories that supportbrand storytelling and organic visibility.
- Own content development and updates forproperty Wikipedia pages.
CRM DirectMarketing
- Create EDMs (electronic direct mailers) forleisure cluster properties, in coordination with the Brand and CRM team.
- Manage deployment of EDMs, ensuring accuratetargeting, timing and sequencing.
Social Media
- Contribute to social media strategy and contentpillar development for leisure cluster properties.
- Oversee creative development and review copyfor social content, ensuring consistency with brand voice.
- Manage publishing and execution of social mediacampaigns.
- Track and report on social media performance,feeding insights back into content and campaign planning.
Integrated Campaign Management
- Plan and execute FB pop-up campaignsacross all relevant marketing channels.
- Manage award announcement campaigns end-to-end.
- Develop and execute seasonal and experientialcampaigns for leisure cluster properties.
- Ensure cross-channel integration of campaignsacross website, EDM, social media, WhatsApp and on-property collateral.
Performance Marketing Support
- Coordinate creative development for paid mediacampaigns.
- Support content creation for digitaladvertising.
- Coordinate landing page and campaign contentrequirements with the performance marketing team agency.
Sales Enablement
- Develop and update wedding brochures forleisure cluster properties.
- Develop and update MICE brochures.
- Maintain and update hotel fact books.
- Develop and update other sales collateral asrequired by the Sales team.
Brand Content Asset Development
- Plan photography and videography requirementsfor leisure cluster properties.
- Coordinate and execute photo and video shoots,ensuring output aligns with brand guidelines.
- Manage the resulting asset library, ensuringassets are organised, tagged and accessible for internal and agency use.
- Develop long-form brand storytelling assetsthat support the broader brand narrative.
Reporting Marketing Governance
- Prepare regular marketing performance reportsacross channels and campaigns for the leisure cluster.
- Build campaign review decks summarisingactivity, results and learnings.
- Conduct marketing effectiveness analysis toinform future planning.
- Coordinate across functions - Digital, CRM,Creative, Performance Marketing, Sales and property teams - to ensure aligned,timely execution.
- Maintain project management and executiontracking across all live campaigns and deliverables.
Candidate Profile
Experience and Background
- 4 to 7 years of experience in marketingexecution, with exposure to hospitality, travel or lifestyle brands preferred.
- Hands-on experience across digital content,social media, CRM/EDM campaigns and print/collateral production.
- Experience coordinating photo/video shoots andmanaging brand asset libraries is an advantage.
- Exposure to performance marketing or paid mediacoordination is a plus.
- Comfort managing multiple concurrent campaignsand deliverables across a portfolio of hotels.
Skills and Competencies
- Strong execution discipline - organised,detail-oriented and able to manage several channels and stakeholderssimultaneously.
- Working knowledge of website contentmanagement, basic SEO principles and digital content workflows.
- Good written communication skills, with an eyefor brand consistency and tone across formats.
- Ability to brief and manage creative agencies,photographers and other vendors to a brand standard.
- Comfort working with data and buildingperformance reports.
- Strong cross-functional coordination skills,with the ability to keep multiple stakeholders and timelines on track.
Education Graduate degree in Marketing, MassCommunication, Business Administration or a related discipline; a postgraduatequalification in Marketing is preferred.
Key Internal Relationships
- Brand Head / Brand Manager Oberoi HotelsResorts (reporting line)
- Resort General Managers Marketing SPOCs(property-level execution and content inputs)
- Digital Marketing team (website, SEO, paidmedia)
- CRM Loyalty team (EDM and directmarketing execution)
- Creative team and external agencies(collateral, campaigns and shoots)
- Sales team (wedding, MICE and trade collateralrequirements)
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
📌 Assistant Manager (Gurugram)
🏢 East India Hotels (EIH)
📍 Gurugram