- Identify opportunities to increase revenue via ads creation.
- Create highly segmented campaigns across all ad types. Requires knowledge of Sponsored Products, Sponsored Brands, Sponsored Display and strategies within each.
- Monitor ad performance across multiple client accounts. Understanding why ads perform as they do, and making bid adjustments to maximize successful campaigns and cutting or modifying unsuccessful campaigns.
- Continued keyword and competitors research for the purposes of identifying targets and opportunities to grow.
- Able to see the whole picture of an account, offering suggestions on poor performing accounts due to poor SEO, images, or copywriting.