Assistant Account Manager - Social Media

ABOUT THE ROLE

Job Title: Assistant Account Manager, Social Media

Experience: 4-7 Years

Location: New Delhi

About us:

Founded in 2017, ON PURPOSE exists to use the power of communications to drive social change in India. It works with clients and organizations in 5 broad areas: Climate Action, Public Health, Education, Gender and Tech4Good.

The Culture We Proudly Offer

More than words. ON PURPOSE has been at the forefront of defining what a progressive workplace looks like. Our focus on building a safe and welcoming workplace for all has led us to innovate with policies like ‘6 days of paid leave for all menstruating employees’; 12 weeks of parental leave for all non-birthing people and a fixed lunch hour that is mentioned in our signatures.

We also have a team of ‘D&I; Ke Gunde’ who are trained to help us challenge our biases and create a more inclusive workplace.

Don’t just take our word for it- In 2025, ON PURPOSE was recognised among the ‘12 Best Agencies in India and South Asia’ by Provoke Media and featured in the exchange4media's PR and Corp Comms Watchlist 2026 (Agencies)’. We've also received multiple honours, including ‘Best Organisation for Women Empowerment’ at the Women Achievers Summit and Awards 2025, as well as ‘Best Culture of the Year’, ‘Best Diversity & Inclusion of the Year’, and ‘PR Team of the Year’ at the Campaign India Awards.

About the profile

We’re looking for an Assistant Account Manager who’s excited to go beyond execution and bring real thinking to the table. Someone with 4-7 years of experience who can craft smart strategies, tell compelling stories, and build trusted relationships with clients. If you’re someone who loves turning ideas into action and words into impact, we’d love to meet you.

Your Roles and Responsibilities

- Partner with Senior Account Managers to develop and implement client strategies.
- Own daily client communication and relationship management.
- Craft compelling content — from press releases to social media copy and video scripts.
- Translate briefs into clear, actionable plans that align with brand and business goals.
- Contribute strategically during brainstorms, reviews, and client meetings.
- Coordinate with creative, digital, and media teams for seamless campaign execution.
- Monitor trends, competitors, and media to inform smarter strategies.
- Track project timelines,



deliverables, and budgets meticulously.
- Support new business pitches and proposal development.

Social Media & Digital Content

- Monitor social media daily and share timely observations and recommendations with clients.
- Create and manage monthly content calendars.
- Write engaging post copy and coordinate with designers for quick-turn creatives.
- Track social metrics and prepare actionable performance reports.
- Contribute to content ideation and digital strategy development.
- Lead execution of brand-aligned, KPI-driven social campaigns.
- Produce SEO-optimized, error-free content across formats and platforms.
- Use visual storytelling to create compelling IEC and digital content (reels, GIFs, videos, etc.).
- Identify influencer collaborations aligned with campaign goals.
- Build and engage social media communities actively.
- Analyze platform performance and stay updated on digital trends.
- Use tools like Hootsuite or Sprinklr for scheduling and analytics.

How We’d Expect You To Split Your Time

Very thoughtfully. But here’s an indicative split as a guide:

- Client Relationship Management: 50%
- Team Mentorship & Management: 50%

What You’ll Need (must-haves for the role) :

- 4 to 7 years’ relevant work experience in social media related to planning and managing content in a corporate or agency setting
- Strong client servicing and project management skills
- Excellent communication, interpersonal, and negotiation skills
- Highly organized and solution-oriented
- Detail-oriented and able to prioritize
- Extensive knowledge of public relations strategies (digital and/or integrated) and protocols
- Familiarity with digital marketing analysis tools
- Advanced social media marketing skills
- Proven track record of measurable successes in the field
- Willingness to stay on top of the latest marketing/ social media trends and developments
- Self-starter and able to work efficiently under pressure

What Would Be Nice to Have





- Master’s degree in Development Communication/ Development Studies/ Sustainable Development/ Journalism/ Mass Communications/ Public Affairs/ Public Relations
- Experience managing large account portfolios
- Freshly brewed coffee-making skills. But don't worry, we won't judge you for it

What You Can Expect From Us

- A secure, yet challenging work environment: As a high-growth company, our team members are regularly tasked with taking on more responsibility than they would typically get at a larger, more established organisation.
- An investment in growth and learning: We’re bringing the best of communication techniques to solve some of India’s most troubling social issues. You’ll learn and grow with us.
- A space to make your own: if you have the talent, ambition and willingness to learn, you’ll most definitely find your own space in communications that you can own and hone.

ON PURPOSE is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability.

Industry Recognition

- The 100 Best Consumer PR Agencies in the World - PRovoke Media, 2026
- Agency of the Year, Mid-Sized, ET Kaleido Awards, 2026, 2024
- Best Organisation for Women's Empowerment - e4m Women Achievers Awards, 2026, 2024, 2023, 2022 & 2021
- Diversity Champion Award - ICCO Global Awards, 2024
- Best Asia-Pacific Midsize Agency to Work For - PRovoke Media, 2024
- Best Culture of the Year - Campaign India, 2024, 2023, 2022
- Best Diversity & Inclusion of the Year - Campaign India, 2024, 2022
- PR Team of the Year - Campaign India, 2024, 2022, 2021, 2020 & 2019
- Social Impact & Policy Communication Agency of the Year - PRMoment.in, 2024 & 2023
- Fastest Growing Consultancy in India - Provoke Media, 2023
- Agency of the Year, Rising - ET Brand Equity, Kaleido Awards, 2021 & 2020
- Top 5 (Small) Best Consultancies to Work With across Asia-Pacific, Provoke Media, 2022, 2020 & 2019
- PR Consultancy of the Year (Small) & Emerging Consultancy of the Year, Fulcrum Awards, 2022, 2021, 2020 & 2018

Media Handles:

- Website: http://www.onpurposeconsulting.in/
- Instagram: https://www.instagram.com/onpurposecomms/
- LinkedIn: https://www.linkedin.com/company/on-purpose-comms/
- Twitter: https://twitter.com/onpurposecomms

📌 Assistant Account Manager - Social Media (New Delhi)
🏢 On Purpose
📍 New Delhi