Position: Area Sales Manager (Retail)

Department: Sales & Business Development

Experience: 5-10 Years

Employment Type: Full-Time

Working Locations: Bengaluru, Pune & Ludhiana

Reporting To: Regional Sales Manager / National Sales Manager

Job Overview

We are looking for dynamic and performance-driven Area Sales Managers (Retail) to strengthen our retail sales operations across key markets. The selected candidates will be responsible for driving sales growth, managing retail and channel relationships, expanding market presence, and achieving business targets within their assigned territories.

Key Responsibilities

- Drive retail sales growth and achieve monthly, quarterly, and annual sales targets.
- Manage and monitor showroom performance, productivity, and customer engagement activities.
- Develop and implement sales strategies to increase market penetration and brand visibility.
- Build and maintain strong relationships with architects, interior designers, builders, and key customers.
- Identify and develop current business opportunities within the assigned territory.
- Ensure excellent customer experience and high service standards across retail locations.
- Analyze sales data, market trends, and competitor activities to drive business decisions.
- Coordinate with marketing teams for local activations, promotions, and lead-generation campaigns.
- Lead, coach,



and motivate showroom sales teams to improve productivity and conversions.
- Monitor inventory availability and coordinate with operations and supply chain teams for timely deliveries.
- Conduct regular market visits, business reviews, and performance assessments.
- Ensure adherence to company policies, reporting requirements, and operational standards.
- Prepare and submit accurate sales forecasts, MIS reports, and business updates.

Required Qualifications

- Graduate in any discipline; MBA in Sales/Marketing preferred.
- 5-10 years of experience in Retail Sales, Channel Sales, or Business Development.
- Proven track record of achieving sales targets and driving market expansion.
- Strong experience in territory management and retail business development.
- Excellent communication, presentation, and negotiation skills.
- Ability to build long-term customer and stakeholder relationships.
- Proficiency in MS Office, Excel, CRM tools, and sales reporting systems.
- Willingness to travel extensively within the assigned region.

Candidates from the following industries will be highly preferred:

- Furnishing & Home Dcor
- Blinds & Curtains
- Flooring Solutions
- Interior Products
- Modular Furniture
- Building Materials
- Tiles & Sanitaryware
- Paints & Coatings
- Consumer Durables
- Architectural & Interior Solution Companies

📌 ASM-Retail (Bengaluru)
🏢 Adecco India
📍 Bengaluru