(JD) - Area Sales Manager (ASM) – Jaquar Lighting

Location: Kerala – All Kerala

Company: Cheryl Enterprises Pvt. Ltd.

Brand: Jaquar Lighting

Department: Sales & Market Development

Job Summary

We are looking for a dynamic and result-oriented Area Sales Manager (ASM) to drive sales and market development for Jaquar Lighting across Kerala. The ideal candidate should have experience in the lighting industry or a similar field, with strong dealer and distributor relationships, market knowledge, and the ability to achieve sales targets.

Key Responsibilities

· Sales & Business Development: Drive sales growth for Jaquar Lighting across Kerala and achieve monthly and annual sales targets.

· Dealer & Distributor Management: Develop and maintain solid relationships with dealers, distributors, retailers, and channel partners.

· Market Development: Identify new business opportunities, appoint new dealers, and expand the brand's market presence across Kerala.

· Project Sales: Develop business opportunities with architects, interior designers, builders, contractors, and electrical consultants.

· Channel Management: Ensure product availability, visibility, and effective promotion at dealer outlets and retail showrooms.

· Sales Planning: Prepare sales forecasts, territory plans, and regular sales performance reports.

· Competitor Analysis: Monitor competitor activities, pricing, market trends, and customer preferences.

· Customer Relationship Management: Maintain long-term relationships with key customers and resolve sales-related issues promptly.





· Team Coordination: Coordinate with internal teams to ensure timely order processing, delivery, and customer support.

· Market Visits: Regularly travel across Kerala to meet dealers, develop new accounts, and strengthen existing business.

Required Qualifications & Experience

- Graduate in any discipline; a business or marketing qualification is an advantage.
- Relevant experience in lighting, electrical products, LED lighting, electrical accessories, or a similar industry .
- Experience in dealer and distributor management and channel sales is essential.
- Good understanding of the Kerala market and established dealer networks will be an advantage.
- Strong communication, negotiation, presentation, and relationship-building skills.
- Ability to work independently, manage the territory, and achieve sales targets.
- Willingness to travel extensively across Kerala.

Preferred Industry Background Candidates with experience in the following industries will be preferred:

- Lighting and LED lighting
- Electrical products and accessories
- Switches, wires, cables, and related electrical products
- Building materials and home improvement products
- Sanitary ware, bath fittings, and interior solutions

Key Performance Indicators (KPIs)

- Achievement of sales targets
- New dealer and distributor appointments
- Revenue growth and territory expansion
- Dealer productivity and relationship management
- Project business development
- Product availability and market visibility
- Timely reporting and collection follow-up

📌 Area Sales Manager (Kochi)
🏢 Cheryl India
📍 Kochi