AREA SALES EXCECUTIVE- Modern Trade

Skills and Competencies:

- Negotiation skills

- Communication and Collaborative skills

- Goal- oriented

Functional Competencies:

- Modern Trade Operations/ LFS Operations

- Account management

- Product / Pricing / Competition knowledge

Roles and Responsibilities:

- Drive the secondary sales and monitor stocks.

- Drive the monthly sales through sales promoters.

- Looks after the process of selecting promoters/merchandiser and make arrangements of training programs for them.

- Month wise business forecasting, benchmarking the previous year.

- Observes competitor strategies within the assigned region and outlines effective sales strategies.

- Identifies the areas of network expansion and introduces new products in the chains.





- Once the goals are set for the month, the ASE conducts a performance review of the promoters where their goals and efforts are evaluated on the basis of progress made.

- Provides on-the-job training and/or classroom training to the frontline sales personnel by understanding their strengths and weaknesses

- Maintain knowledge of the current sales, promotions, schemes of competitors and security practices on monthly basis.

Industry Preferences

- Consumer durable/Electronics/Electrical

Promoters handling is must

📌 Area Sales Executive - Modern Trade (Pune)
🏢 Vip
📍 Pune