Job Title

AGM - Marketing BTL - Shared Services

Department

Marketing

Location

Surat

Role Summary

Lead the BTL marketing function across Magicrete, driving brand visibility, customer engagement and business support through exhibitions, events, trade shows, activations and other on-ground marketing initiatives. The role will manage end-to-end BTL planning, execution, budgets, agencies and performance tracking.

Key Responsibilities

- Develop and execute the annual BTL marketing strategy and activity calendar.

- Plan and manage exhibitions, conferences, trade shows, seminars, events and brand activations.

- Drive on-ground marketing initiatives in coordination with Sales and Business teams.

- Identify relevant platforms and opportunities to strengthen brand visibility and customer engagement.

- Manage end-to-end event execution including stall design, branding, vendors, logistics, promotional material and manpower.

- Coordinate with agencies, printers, fabricators and other external partners for timely execution.

- Ensure consistent brand communication across all BTL activities.

- Develop campaigns and activations to generate quality business leads and support sales objectives.

- Coordinate with Sales teams for lead sharing, follow-up and conversion tracking.

- Manage BTL budgets, quotations, negotiations,



vendor performance and cost efficiency.

- Track activity performance, leads, spends and ROI through regular MIS and reports.

- Ensure timely execution as per approved budgets, brand guidelines and timelines.

- Lead, mentor and manage the BTL team and drive performance.

- Identify opportunities for process improvement, innovation and effective use of digital tools in BTL activities.

Required Qualification

- Graduate in Marketing, Business Administration, Mass Communication or related field.

- MBA/PGDM in Marketing preferred.

Experience

- 8–12 years of experience in BTL Marketing, Events, Exhibitions, Brand Activation or Trade Marketing.

- Experience in Building Materials, Construction, Cement, AAC, Precast or related industries preferred.

- Strong experience in end-to-end event and exhibition management.

- Experience managing agencies, vendors, budgets and multiple marketing activities.

Skills & Competencies

- BTL Strategy & Execution

- Event & Exhibition Management

- Brand Activation & Visibility

- Agency & Vendor Management

- Budget & Cost Management

- Lead Generation & Sales Coordination

- Team Leadership

- MIS, Analytics & ROI Tracking

- Robust Communication & Stakeholder Management

- Planning, Execution & Problem Solving

📌 AGM - Marketing BTL - Shared Services - Surat
🏢 MAGICRETE
📍 Surat