Role Overview

We are looking for a Senior Personalization & Experimentation Consultant to lead the strategy, implementation, and cross-channel scaling of our optimization programs. You will move beyond standalone A/B web testing to architect edge-based personalization, integrating Adobe Target with Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP). This hybrid technical and strategic leadership position bridges marketing goals and engineering execution. You translate business objectives into scalable testing roadmaps and robust technical architectures using Adobe Target, the Adobe Experience Platform (AEP), and associated customer data frameworks

Key Responsibilities

- Design End-to-End Solutions: Architect scalable, secure, and high-performing personalization solutions using Adobe Target (VEC, Form-based, Auto-Target, and Recommendations)
- Integrate the Adobe Ecosystem: Connect Adobe Target with Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), Real-Time CDP (RT-CDP), and Adobe Launch/Web SDK
- Enable Real-Time Decisioning: Collaborate with engineering teams to leverage Adobe Edge Network implementations and server-side tagging for fast experience delivery.
- Orchestration & Testing: Design and execute complex multi-variant (MVT), Auto-Target, and automated personalization activities using
- Centralized Decisioning: Configure, test, and map dynamic offers via AJO's Offer Decisioning / Decision Management Engine to be delivered flawlessly through inbound Target placements.
- Performance Optimization: Advise on quota utilization, tracking accuracy, and clean behavioral/transactional data collection.
- Analytics Integration: Establish end-to-end data validation and measure activity performance utilizing Customer Journey Analytics (CJA) and A4T tracking.
- Cross-Functional Collaboration: Partner with marketing teams, product managers,



and developers to align personalization use cases with technical feasibility

What will you bring

- Adobe Experience Platform (AEP) Web SDK / tags (Launch): Knowing how to deploy and configure the target libraries on a website via a tag manager.
- Core Adobe Experience Cloud: Deep, hands-on expertise in Adobe Target, Adobe Launch (Data Collection), and Web SDK
- Front-End Proficiency: Advanced JavaScript (ES6+), HTML, and CSS for managing complex client-side/single-page application (SPA) testing scenarios.
- Data Layer Knowledge: Understanding how to read data from a digitalData or adobeDataLayer object to trigger experiences.
- Adobe Analytics: Learning how to integrate Target with Analytics (A4T) to track your test conversions and performance.
- Consulting & Communication: Strong stakeholder management skills with the ability to present technical strategies clearly to executive leadership.
- Customer data platforms: Familiarity with Customer Data Platforms (CDP) and audience management.
- Experience with authenticated personalisation and multi-domain implementations.
- Solid understanding of audience qualification, exclusions, traffic allocation, and targeting logic.
- Hands-on experience with Browser Developer Tools, Adobe Experience Cloud Debugger, mboxTrace, mboxDebug, QA URLs, and Preview URLs.
- Ability to troubleshoot audience qualification, activity delivery, redirects, cookies, network requests, and rendering issues.
- Experience validating response tokens, activity behaviour, and implementation defects before release.
- Experience with Adobe Target mobile app implementations including mobile app Target tagging, form-based experiences, app mbox debugging, activity validation, and troubleshooting mobile app targeting and delivery issues.

Block-A, 8th Floor, Global Infocity Park, No.40, MGR Salai, Kandanchavadi, Perungudi, Chennai- 600096, Tamil Nadu, India

📌 Adobe - Target & personalization lead (Bengaluru)
🏢 Bounteous Digital
📍 Bengaluru