BUSINESS DEVELOPMENT EXECUTIVE

Company: eCultify

Location: Andheri East, Mumbai

Experience: 5–7 Years

CTC: ₹8–9 LPA

Agency Experience: Mandatory

ABOUT ECULTIFY

At eCultify, we work at the intersection of storytelling, culture, creativity, and technology. Our work spans social content, digital campaigns, branded films, performance creatives, podcasts, and AI-led visual experiences.

We are looking for a Business Development Executive who can introduce eCultify to the right brands, create meaningful business opportunities, and help grow our client portfolio and presence in the market.

This role goes beyond generating leads or sending pitch decks. You should understand how an agency wins business, recognise what a brand genuinely needs, and know how to position creative solutions in a commercially relevant way.

You will identify opportunities, build relationships, shape pitches with our internal teams, and take ownership of conversations through to closure.

ROLE & RESPONSIBILITIES

1. Find the Right Business Opportunities

You will research brands, sectors, and marketing teams that could benefit from eCultify's capabilities. Your focus will be on identifying relevant opportunities rather than building a large but unfocused list of leads.

You will create target-account lists, identify decision-makers, follow industry developments, and recognise opportunities across content, campaigns, performance creatives, film, and emerging formats.

2. Own Outreach & Build Relationships

You will initiate conversations with prospective clients through thoughtful outreach, referrals, professional networks, meetings, and industry events. You should know how to make the first conversation relevant and how to keep it moving without relying on generic follow-ups.

You will develop relationships with brand managers, marketing heads, founders, and other key stakeholders, building credibility for eCultify from the very first interaction.

3. Understand the Brief Before Selling the Solution

You will ask the right questions to understand a prospect's brand, business objectives, audience, existing marketing challenges, budget, and decision-making process.

You should be able to recognise where eCultify can add value, explain our services clearly, and involve the right creative, strategy, media, or production specialists when a conversation requires deeper expertise.

4. Shape Pitches & Proposals

You will work closely with the founders and internal teams to translate qualified opportunities into compelling pitches, credentials presentations, proposals, and scopes of work.

You should be able to connect a brand's business problem with a relevant creative or digital solution, coordinate inputs, manage pitch timelines,



and ensure that what we present is both ambitious and realistically deliverable.

5. Move Opportunities From Conversation to Closure

You will manage the sales cycle from initial outreach and discovery to meetings, proposals, follow-ups, negotiations, and closure. You should know how to handle objections, keep stakeholders aligned, and maintain momentum without overpromising.

You will work within agreed commercial parameters, coordinate with leadership on pricing and contracts, and ensure a explicit handover to the account and delivery teams once a project is won.

6. Build eCultify's Market Presence

Business development is also about making the agency known for the right work. You will look for relevant networking opportunities, partnerships, industry conversations, and introductions that strengthen eCultify's visibility and reputation.

You should be able to speak confidently about our portfolio, capabilities, creative thinking, and evolving use of technology, while bringing back useful market insights that help us position the agency more effectively.

7. Own Your Pipeline & Work With Accountability

You will maintain an organised record of leads, conversations, proposals, next steps, and potential revenue. You should be able to share clear pipeline updates, prioritise high-potential opportunities, forecast realistically, and communicate blockers early.

You will be expected to balance consistent outreach with thoughtful relationship-building and work towards agreed business development goals.

THE MINDSET YOU BRING

Agency-Minded: You understand how agencies operate, how pitches come together, and what it takes to win and retain client trust.

A Relationship Builder: You are genuinely interested in people and brands. You know when to listen, when to ask a better question, and when to follow through.

Commercially Aware: You can connect creative work with business objectives and understand the importance of scope, budgets, margins, and timelines.

Proactive: You do not wait for leads to arrive. You research, initiate conversations, seek introductions, and create opportunities.

Confident, Not Pushy: You can present an idea persuasively while being clear about what the agency can realistically deliver.

Organised & Accountable: You manage multiple prospects, follow-ups, internal dependencies, and deadlines without losing sight of the details.

Curious About the Industry: You actively follow brands, campaigns,



digital platforms, production trends, and how marketing requirements are evolving.

THE CORE SKILLS REQUIRED

- 5–7 years of professional experience in business development, new business acquisition, or client partnerships, with hands-on experience at a creative, digital, advertising, or integrated marketing agency.
- An agency background is mandatory. You should understand agency services, pitch processes, commercial conversations, and client expectations.
- Proven ability to identify prospects, initiate outreach, manage client meetings, and develop qualified business opportunities.
- Working knowledge of social media, digital campaigns, branded content, performance marketing, video production, and related agency offerings.
- Strong verbal and written communication, presentation, relationship-building, and negotiation skills.
- Ability to understand client briefs and collaborate with strategy, creative, design, media, and production teams on pitches and proposals.
- Experience preparing credentials presentations, proposals, scopes of work, or other business development materials.
- Comfortable managing a sales pipeline, tracking follow-ups, and reporting progress using CRM tools or structured trackers.
- Ability to work independently, prioritise opportunities, manage deadlines, and maintain professional follow-through.

An existing network of brand-side marketers, founders, or industry partners will be an advantage. THIS ROLE IS NOT THE BEST FIT IF

You have no agency experience: Understanding an agency's services, pace, pitch process, and client expectations is essential for this role.

You rely only on bulk outreach: We value relevant, well-researched conversations over generic messages sent to hundreds of contacts.

You focus on selling without understanding: You should be interested in a prospect's business problem before recommending a service.

You overpromise to close a deal: Long-term client relationships depend on honest communication and realistic commitments.

You lose track after the first meeting: Thoughtful follow-ups, clear documentation, and ownership of the entire pipeline are part of the job.

You prefer working in isolation: Winning the right business requires close collaboration with founders, strategists, creatives, and account teams.

At eCultify, we are interested in building partnerships with brands that value ideas, craft, and meaningful business impact.

If you know how to open the right doors, understand what brands need, and turn those conversations into strong agency partnerships, we would like to hear from you. Share your CV and a brief note on the accounts, pitches, or business opportunities you have helped develop at [email protected] & [email protected].

📌 Business Development Executive (Mumbai)
🏢 eCultify
📍 Mumbai