Job highlights

- Generate MIS and analytical reports for management reviews .

DESIRED CANDIDATE PROFILE: . Has an MBA from a premier institute,with 6 - 8 years of proven brand management experience in relevant categories- OTC / FMCG,with minimum of one year experience in front line sales management

- Has a strong command of English and Hindi (good speaking fluency at least)

To create and execute the Brand Plan for Indias leading wellness brand (Skore).

- Work closely with sales distribution teams across channels for establishing and achieving the business plans (top-line profitability) through effective ATL BTL programs.

- Lead various market research - Brand Track, UA, Packaging tests, Insight Mining, Fragrance test, communication tests Pricing studies.

- Develop and provide effective Product, Packaging communication briefs to internal external agencies.

- Work closely with agencies for developing and launching initiatives and programmes to strengthen brand positioning, overcome competitor challenges, etc.,

- Carry out efficient Media planning and execution across all mediums.

- Conceptualize, develop,



and launch NPD extensions by collaborating with various stakeholders and cross functional teams.

- Monitor brand performance, positioning, etc., through various market intelligence reports (ACNielsen, IMRB, Mintel Euromonitor, etc.,) and continuously adapt brand strategies and programs.

- Generate MIS and analytical reports for management reviews

DESIRED CANDIDATE PROFILE:

- Has an MBA from a premier institute, with 6 - 8 years of proven brand management experience in relevant categories- OTC/FMCG, with minimum of one year experience in front line sales management.

- Has good exposure in working agencies with regard to TVC, print media, etc.,

- Has robust strategic thinking and analytical skills.

- Has reasonable exposure to digital marketing technologies.

- Has persuasive communication skills.

- Has a strong command of English and Hindi (good speaking fluency at least).

- Willing to travel extensively for market visits, campaigns, etc.,

📌 Brand Manager - FMCG (Chennai)
🏢 TTK Healthcare
📍 Chennai