Developing marketing and GTM plans for new launch and existing brands
Driving market shaping initiatives by focusing on execution of HCP (healthcare skilled) education and promotion plans
Formulation of Communication development for both Consumers and Healthcare practitioners in coordination with creative agencies
Building strong Marketing programs to engage consumers/ HCPs effectively. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs.
Responsible for driving, evaluation of newer indications/opportunities to expand and grow business
Ensure complete compliance to OEC SOPs for IMF products. Including timely submission of completed documents
Liaise with Market Research agencies to gather insights from consumers /Healthcare
Practitioners to support Brand strategies and track Brand equity with consumers / HCPs
Manage AP drive efficiency for better ROI
Support and drive sales - work in close partnership with Cross Functional teams to ensure marketing programs are driven consistently and in a high quality manner.
📌 Brand Manager (Mumbai)
🏢 Acme Services
📍 Mumbai
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