Role & responsibilities

Brand Strategy & Positioning

Define and evolve brand positioning, tone of voice and visual identity guidelines for both Decorpot and FurnitureOne, keeping them distinct but credibly linked ("Decorpot backed").

Translate business goals (business expansion for Decorpot, category/AOV growth for FurnitureOne) into brand and communication strategy.

Track category, competitor and consumer trends across interior design and furniture D2C to keep positioning sharp.

Offline / Experience-Center Brand (Decorpot)

Own brand presence across the experience centres signage, in-centre collateral, launch marketing for new cities/centres.

Partner with regional sales teams on local marketing, referral programs, events and on-ground activations that drive walk-ins and leads.

Manage testimonials, case studies and word-of-mouth/referral brand assets that support the high-consideration sales journey.

Online / D2C Brand (FurnitureOne)

Own brand messaging across the website, product content, social media and marketplaces, ensuring consistency with brand guidelines.

Partner with performance marketing/growth teams on campaign creative, offers and content that balance brand-building with conversion.

Guide influencer, social and content calendars; monitor brand sentiment, reviews and ratings.

Campaigns,



Content & PR

Plan and execute integrated campaigns (digital + offline) for launches, seasonal pushes and city expansions.

Brief and manage creative/content agencies, photographers and videographers for both brands.

Drive PR, awards and media coverage to build category authority (e.g. design awards, founder narratives).

Cross-functional & Reporting

Collaborate with sales, design, e-commerce, product and customer experience teams to keep brand promise and customer experience aligned.

Own the brand marketing budget across both brands; report on brand health, share of voice, CAC/brand-assisted metrics and campaign ROI.

Preferred candidate profile

5-9 years of brand management experience, ideally spanning both an offline/retail or experience-led brand and a digital-first/D2C brand.

Experience in home interiors, furniture, real estate, or a related considered-purchase or lifestyle category is a strong plus.

Comfortable working across two brand voices/portfolios simultaneously, with robust stakeholder management across sales, growth and design teams.

Hands-on with campaign planning, content/creative briefing, and agency management; working knowledge of digital marketing metrics.

📌 Brand Manager (Bengaluru)
🏢 Decorpot
📍 Bengaluru