Job highlights

- Brand positioning : Ensure that the brands positioning is consistent across all channels including marketing communication,social media and in-store communication and experience
- Brand Communication Strategy: Develop a comprehensive brand communication strategy that aligns with the brands positioning. Build a robust plan to create brand awareness
- Brand Identity : Build and maintain the brand s visual identity across all marketing vehicles
- Brand positioning : Ensure that the brands positioning is consistent across all channels including marketing communication, social media and in-store communication and experience. Develop a explicit and compelling brand positioning
- Marketing Communication : Build a robust communication calendar. Plan & execute marketing campaigns that align with the brand s overall strategy and objectives. Develop and execute creative campaigns, media planning and buying and also control marketing budgets
- Drive footfalls :



Plan and execute innovative ways to build brand awareness and drive footfalls. Focus on repeats as well
- Consumer understanding and insights : Share customer insights via various customer connect initiatives and research / dip sticks
- Regional support : Plan and execute New store opening and sustenance plans
- Work closely with internal stakeholders to understand business objective and drive the same
- Create an annual PR plan for the brand and drive the same with association with the PR agency
- Social media : Build a social media and influencer strategy. Build the handle to grow followers, drive engagement and build brand awareness
- Liaise closely with the advertising media and event agencies to ensure effective communication for the brand.

- Achieve targeted budgets
- Track competitor and market trends

📌 Brand Manager (Mumbai)
🏢 Acme Services
📍 Mumbai